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La Hechicera rum launches bartender competition

Published:  30 September, 2013

La Hechicera, an aged rum from Colombia, is launching a competition called Wanderlust Columbia, which will give two bartenders from the UK the chance to live and work in the capital of Colombia, with accommodation and a month's salary.

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Santa Teresa rum branded cocktail bar opens in London

Published:  23 September, 2013

Mangrove has teamed up with London Venezuelan food specialist Arepa & Co to open a Santa Teresa rum branded cocktail bar in Shoreditch.

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O'Hara's Spiced Rum targets young adults in premium on-trade

Published:  14 August, 2013

New to the UK market following a soft launch in South Yorkshire, O'Hara's Spiced Rum is a mixture of unaged, three and five-year-old Guyana rums and a five-year-old Trinidad and Tobago rum.

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New recipe for Havana Club rum

Published:  13 August, 2013

Cuban rum Havana Club has changed the recipe for its Havana Club Añejo Especial expression to create a "sweeter taste profile".

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Pernod Ricard to digitise Malibutique experience

Published:  29 July, 2013

Pernod Ricard UK is introducing digital smartphone-enhanced technology to its Malibutique concept this summer.

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Rum Experience University offers intensive education

Published:  10 July, 2013

A five-day intensive course on rum is being launched in Spain this September offering both trade professionals and...

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UK RumFest returns for seventh year

Published:  07 June, 2013

As rum lays claim to being the fastest-growing spirits category in the UK, RumFest has announced its return...

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Angostura launches world's most expensive rum

Published:  24 April, 2013

A mere 20 decanters of Legacy have been produced, just two are available in the UK and the rum sports a price...

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Pernod Ricard adds to pricemarked Malibu rum range

Published:  02 April, 2013

Pernod Ricard is to extend its pricemarked Malibu range by introducing a £12.99 70cl bottle later this month.

Pernod Ricard is to extend its pricemarked Malibu range by introducing a £12.99 70cl bottle later this month.

 

The move follows on from the launch of a 35cl pricemarked bottle of the coconut-flavoured rum last year.

 

According to the global spirits giant, pricemarking helps independent retailers drive rate of sale as it offers customers value-for-money while still maintaining profit margins.

 

Chris Shead, Pernod Ricard off-trade channel director for spirits, claimed that in the current economic climate it is more important than ever for independent retailers to be seen by shoppers as delivering and communicating value for money.

 

He added: "Value does not always have to mean the lowest price - it is about offering a fair price. Pricemarked packs provide independent retailers with a trusted mechanic to offer this value to consumers, while driving profit for the channel through increased rates of sale."

 

With pricemarked packs becoming increasingly commonplace in the convenience sector, a recent Him! study found that 86% of shoppers would trust the price of a pricemarked pack over the shelf price.

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Mangrove to distribute Blackwell rum

Published:  12 March, 2013

Mangrove is to distribute Jamaican rum brand Blackwell. The rum was created by music entrepreneur Chris Blackwell who founded Island Records.

 

Mangrove is to distribute Jamaican rum brand Blackwell. The rum was created by music entrepreneur Chris Blackwell who founded Island Records.

 

Blackwell said: "I think Jamaica's somehow blessed as an island. And that's why I insisted my Blackwell Rum be a dark, Jamaican rum, made in Jamaica.

 

"I used to manage 63 jukeboxes in Jamaica, because it was a way of getting my records heard. A really good friend of mine was a liquor salesman, and many times we'd end up in the same little bar or club. I've always been good at picking things up, and I've learned so much about life from all my ventures. All businesses, in a way, are pretty similar. You must have a good product, know you have it, and deal with people honourably."

 

Nick Gillett, head of Mangrove said: "Mangrove's knowledgeable team and their hand-selling approach are the perfect fit to promote Blackwell Rum and we look forward to furthering their success in the UK market."

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New look for Malibu

Published:  20 February, 2013

Pernod Ricard has redesigned the bottles of Malibu in a bid to help the brand appeal to a wider audience.

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Brugal rum moves into the off-trade

Published:  11 January, 2013

Maxxium UK-distributed Brugal rum is now available in the UK off-trade after seeing an impressive uplift in the on-trade of 200% MAT volume growth.

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Captain Morgan celebrates 10 million case landmark

Published:  12 December, 2012

Diageo-owned Captain Morgan has reached a landmark 10 million cases sold, becoming only the sixth premium spirit to sell 10 million cases globally.

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Golden Rum Barrel Award winners announced

Published:  19 October, 2012

The winners of the third annual Golden Rum Barrel Awards have been announced as part of the UK RumFest celebrations.

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Malibu launches Snowcoco ahead of festive season

Published:  28 September, 2012

Malibu has launched limited edition Malibu Snowcoco in the off-trade ahead of the festive season.

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£2.2m marketing campaign unveiled for Captain Morgan's Spiced

Published:  21 September, 2012

Diageo GB is investing £2.2 million in Captain Morgan's Spiced rum's biggest marketing campaign to date which will feature its first TV ad.

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Pernod Ricard launches Malibu Red

Published:  05 September, 2012

Pernod Ricard has introduced Malibu Red to the UK market ahead of the run-up to the festive season.

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Campari acquires controlling stake in rum giant

Published:  03 September, 2012

Gruppo Campari has acquired an 81.4% stake in rum giant Lascelles deMercado.

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Rebellion Rum - the 'superior' alternative

Published:  10 August, 2012

Toorank Distilleries, the Netherlands-based company behind Sloane's Dry Gin, has launched the Rebellion Rum range into the on-trade.

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Mount Gay in Cowes Week link-up

Published:  06 August, 2012

Following several years of sponsorship, Mount Gay Rum will once again be the official regatta rum at this year's Aberdeen...

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