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Pernod Ricard adds to pricemarked Malibu rum range

Published:  02 April, 2013

Pernod Ricard is to extend its pricemarked Malibu range by introducing a £12.99 70cl bottle later this month.

Pernod Ricard is to extend its pricemarked Malibu range by introducing a £12.99 70cl bottle later this month.

 

The move follows on from the launch of a 35cl pricemarked bottle of the coconut-flavoured rum last year.

 

According to the global spirits giant, pricemarking helps independent retailers drive rate of sale as it offers customers value-for-money while still maintaining profit margins.

 

Chris Shead, Pernod Ricard off-trade channel director for spirits, claimed that in the current economic climate it is more important than ever for independent retailers to be seen by shoppers as delivering and communicating value for money.

 

He added: "Value does not always have to mean the lowest price - it is about offering a fair price. Pricemarked packs provide independent retailers with a trusted mechanic to offer this value to consumers, while driving profit for the channel through increased rates of sale."

 

With pricemarked packs becoming increasingly commonplace in the convenience sector, a recent Him! study found that 86% of shoppers would trust the price of a pricemarked pack over the shelf price.

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Mangrove to distribute Blackwell rum

Published:  12 March, 2013

Mangrove is to distribute Jamaican rum brand Blackwell. The rum was created by music entrepreneur Chris Blackwell who founded Island Records.

 

Mangrove is to distribute Jamaican rum brand Blackwell. The rum was created by music entrepreneur Chris Blackwell who founded Island Records.

 

Blackwell said: "I think Jamaica's somehow blessed as an island. And that's why I insisted my Blackwell Rum be a dark, Jamaican rum, made in Jamaica.

 

"I used to manage 63 jukeboxes in Jamaica, because it was a way of getting my records heard. A really good friend of mine was a liquor salesman, and many times we'd end up in the same little bar or club. I've always been good at picking things up, and I've learned so much about life from all my ventures. All businesses, in a way, are pretty similar. You must have a good product, know you have it, and deal with people honourably."

 

Nick Gillett, head of Mangrove said: "Mangrove's knowledgeable team and their hand-selling approach are the perfect fit to promote Blackwell Rum and we look forward to furthering their success in the UK market."

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New look for Malibu

Published:  20 February, 2013

Pernod Ricard has redesigned the bottles of Malibu in a bid to help the brand appeal to a wider audience.

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Brugal rum moves into the off-trade

Published:  11 January, 2013

Maxxium UK-distributed Brugal rum is now available in the UK off-trade after seeing an impressive uplift in the on-trade of 200% MAT volume growth.

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Captain Morgan celebrates 10 million case landmark

Published:  12 December, 2012

Diageo-owned Captain Morgan has reached a landmark 10 million cases sold, becoming only the sixth premium spirit to sell 10 million cases globally.

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Golden Rum Barrel Award winners announced

Published:  19 October, 2012

The winners of the third annual Golden Rum Barrel Awards have been announced as part of the UK RumFest celebrations.

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Malibu launches Snowcoco ahead of festive season

Published:  28 September, 2012

Malibu has launched limited edition Malibu Snowcoco in the off-trade ahead of the festive season.

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£2.2m marketing campaign unveiled for Captain Morgan's Spiced

Published:  21 September, 2012

Diageo GB is investing £2.2 million in Captain Morgan's Spiced rum's biggest marketing campaign to date which will feature its first TV ad.

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Pernod Ricard launches Malibu Red

Published:  05 September, 2012

Pernod Ricard has introduced Malibu Red to the UK market ahead of the run-up to the festive season.

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Campari acquires controlling stake in rum giant

Published:  03 September, 2012

Gruppo Campari has acquired an 81.4% stake in rum giant Lascelles deMercado.

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Rebellion Rum - the 'superior' alternative

Published:  10 August, 2012

Toorank Distilleries, the Netherlands-based company behind Sloane's Dry Gin, has launched the Rebellion Rum range into the on-trade.

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Mount Gay in Cowes Week link-up

Published:  06 August, 2012

Following several years of sponsorship, Mount Gay Rum will once again be the official regatta rum at this year's Aberdeen...

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RumFest returns to London for sixth year

Published:  31 July, 2012

Claiming to be the world's largest festival dedicated to rum, RumFest is back for its sixth successive year.

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RumFest returns to ExCeL for sixth year

Published:  31 July, 2012

Trade fair RumFest is to expand its concept as it returns to London's ExCeL in October for its sixth successive year.

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It's a rum do at Appleton

Published:  06 July, 2012

J. Wray & Nephew owned Appleton Estate Jamaica Rum has unveiled a 50 year old rum, to celebrate the 50th Anniversary of Jamaica's Independence.

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Toorank Distilleries launches Rebellion Rum range

Published:  06 July, 2012

Toorank Distilleries, the Netherlands-based company behind Sloane's Dry Gin, has launched the Rebellion Rum range into the on-trade.

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Malibu launches limited edition Summer '12

Published:  02 July, 2012

Malibu has launched the limited edition Summer '12 following its first release in 2011, which delivered a significant uplift in sales, according to owner Pernod Ricard.

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Appleton Estate launches 50 year old rum

Published:  11 June, 2012

J. Wray & Nephew owned Appleton Estate Jamaica Rum has unveiled a 50 Year Old Jamaica Rum, which is claimed by the company to be the world's oldest.

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Appleton Estate launches 'world's oldest rum'

Published:  10 June, 2012

J. Wray & Nephew owned Appleton Estate Jamaica Rum has unveiled a 50 Year Old Jamaica Rum, which is claimed by the company to be the world's oldest.

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Malibutique concept taken to new levels

Published:  21 May, 2012

Rum brand Malibu is joining forces with brand partners to expand its "Malibutique" consumer campaign that focuses on girls getting ready for a night out.

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