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Malibu launches Snowcoco ahead of festive season

Published:  28 September, 2012

Malibu has launched limited edition Malibu Snowcoco in the off-trade ahead of the festive season.

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£2.2m marketing campaign unveiled for Captain Morgan's Spiced

Published:  21 September, 2012

Diageo GB is investing £2.2 million in Captain Morgan's Spiced rum's biggest marketing campaign to date which will feature its first TV ad.

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Pernod Ricard launches Malibu Red

Published:  05 September, 2012

Pernod Ricard has introduced Malibu Red to the UK market ahead of the run-up to the festive season.

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Campari acquires controlling stake in rum giant

Published:  03 September, 2012

Gruppo Campari has acquired an 81.4% stake in rum giant Lascelles deMercado.

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Rebellion Rum - the 'superior' alternative

Published:  10 August, 2012

Toorank Distilleries, the Netherlands-based company behind Sloane's Dry Gin, has launched the Rebellion Rum range into the on-trade.

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Mount Gay in Cowes Week link-up

Published:  06 August, 2012

Following several years of sponsorship, Mount Gay Rum will once again be the official regatta rum at this year's Aberdeen...

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RumFest returns to London for sixth year

Published:  31 July, 2012

Claiming to be the world's largest festival dedicated to rum, RumFest is back for its sixth successive year.

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RumFest returns to ExCeL for sixth year

Published:  31 July, 2012

Trade fair RumFest is to expand its concept as it returns to London's ExCeL in October for its sixth successive year.

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It's a rum do at Appleton

Published:  06 July, 2012

J. Wray & Nephew owned Appleton Estate Jamaica Rum has unveiled a 50 year old rum, to celebrate the 50th Anniversary of Jamaica's Independence.

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Toorank Distilleries launches Rebellion Rum range

Published:  06 July, 2012

Toorank Distilleries, the Netherlands-based company behind Sloane's Dry Gin, has launched the Rebellion Rum range into the on-trade.

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Malibu launches limited edition Summer '12

Published:  02 July, 2012

Malibu has launched the limited edition Summer '12 following its first release in 2011, which delivered a significant uplift in sales, according to owner Pernod Ricard.

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Appleton Estate launches 50 year old rum

Published:  11 June, 2012

J. Wray & Nephew owned Appleton Estate Jamaica Rum has unveiled a 50 Year Old Jamaica Rum, which is claimed by the company to be the world's oldest.

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Appleton Estate launches 'world's oldest rum'

Published:  10 June, 2012

J. Wray & Nephew owned Appleton Estate Jamaica Rum has unveiled a 50 Year Old Jamaica Rum, which is claimed by the company to be the world's oldest.

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Malibutique concept taken to new levels

Published:  21 May, 2012

Rum brand Malibu is joining forces with brand partners to expand its "Malibutique" consumer campaign that focuses on girls getting ready for a night out.

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Blavod launches Red Leg spiced rum

Published:  30 March, 2012

Blavod Wines and Spirits has launched premium brand Red Leg, a spiced Caribbean rum, to the on-trade.

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Diplomatico launches ultra premium rum

Published:  14 October, 2011

Venezuelan rum producer Destilerias Unidas has launched its first ultra premium bottling of Diplomatico rum.

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Diageo GB brings Captain Morgan to Morgan's Spiced

Published:  07 April, 2011

Diageo GB, is bringing the figurehead Captain Morgan to its Morgan's Spiced brand in a bid to give the golden rum based spirit drink a unique personality.

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Founder of Pusser's Rum awarded MBE

Published:  14 January, 2011

Founder and chairman of Pusser's Rum, Charles Tobias, has received an MBE in the Queen's New Year Honours List.

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Golden Rum Barrel Award winners announced

Published:  20 October, 2010

Winners of the inaugural international Golden Rum Barrel Awards have been announced by The Rum Experience.

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Super premium launch for Mount Gay Rum

Published:  03 August, 2010

First Drinks has extended its Mount Gay Rum range with an ultra premium addition.

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