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Halewood scrums down for Lamb's Navy deal

Published:  23 July, 2008

Halewood International has secured a sponsorship deal with rugby league's Super League for its brand Lamb's Navy.

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Plans for UK generic rum campaign

Published:  23 July, 2008

A group of rum producers are planning to front a generic campaign in the UK - with every bottle bearing the stamp Authentic Caribbean Rum'.

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Bacardi and Pernod step up rum war

Published:  23 July, 2008

By Ron Emler
The long-running row over who owns the Havana Club brand has reached a new intensity, with Pernod Ricard planning fresh legal action in the US against Bacardi.

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Rum producer backs Flintoff testimonial

Published:  23 July, 2008

He is the hot favourite for this year's BBC Sports Personality of the Year award, and Andrew Freddie' Flintoff got his hands on another trophy - The Cockspur Cup - when the rum producer signed up as a partner for the all-rounder's testimonial year in 2006. The cup goes to the winner of the English Cricket Board's national knockout competition, and Cockspur is on course for a 500,000 investment in the English game. The brand is represented in the UK by Halewood International.

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THE RUM CONUNDRUM

Published:  23 July, 2008

Distributors are seeking to give rum an edge in the spirits market through innovative promotions and a greater range of flavours, but are supermarkets ready to vary their options? James Aufenast reports on the campaign to reposition rum

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IWSC SPEAKERS' FORUM AT THE LIWSF

Published:  23 July, 2008
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PERNOD RICARD LAUNCHES TWO NEW RUMS

Published:  23 July, 2008
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DIAGEO AND ALLIED CARVE UP RUMS

Published:  23 July, 2008
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A RUM DEAL OVER CAPTAIN MORGAN AND MALIBU

Published:  23 July, 2008
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Appleton Estate golden rum available from April

Published:  18 January, 2007

The Jamaican rum producer Appleton Estate will launch an eight-year-old golden rum product in April.

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