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Argentina: how premium sales are pushing sales

Published:  15 March, 2013

Argentina's focus on the high ground has lifted both its sales and consumer appeal, as Andrew Catchpole reports

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Wines of Argentina's new urban-style consumer event sells out within 24 hours

Published:  01 March, 2013

A new type of wine event organised by Wines of Argentina and aimed at urban professionals sold out within hours after being featured by an online London guide.

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A new type of wine event organised by Wines of Argentina and aimed at urban professionals sold out within hours after being featured by an online London guide.

 

Cambalache will feature Buenos Aires street food, live graffiti artists, slang lessons and music and wine matching - as well as 150 wines from 28 Argentinian wineries. It is billed as "one night in Argentina" and "not your typical trestle-table, tweed and tedium, slurping and spitting event."

 

The event will take place at MC Motors in Dalston, East London, a former industrial site more often used for fashion photo shoots. Tickets cost £35.

 

Cambalache, which was originally planned for 18 April, sold out within hours after city guide The Nudge wrote about it last Wednesday. Wines of Argentina then added a second day (17 April) which sold out by the following lunch time.

 

In total 650 tickets have been sold across both nights and 50 have been held back to be released when the event is featured by other London guides.

 

"It's been quite eye opening," Andrew Maidment, UK director of Wines of Argentina, told Harpers. "I expected all the tickets to sell but not this quickly. The appetite for wine and food type experiences is obviously extremely high - as long as you sell it to people in a way they understand and it doesn't feel slightly boring or daunting for them to attend.

 

Maidment said the success would govern future Wines of Argentina events as it looks to continue to attract new consumers. "We've shown we can attract a new audience that actually I don't think many other people are attracting. We'd be stupid not to continue that. But I hope that others will start to try to target the same people. It's good for the industry that to break new ground.

 

"I can see the names and email addresses of people who've bought tickets. Most of them are young professionals in great companies - it's exactly who we want to target."

 

The event also costs Wines of Argentina less to stage than a traditional tasting, Maidment added.

 

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Chile, Argentina and South Africa join forces for annual wine tasting

Published:  21 November, 2012

Three of the UK's most important generic bodies have ditched their individual tastings and instead have joined forces to offer a larger event in September 2013.

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Southern hemisphere generic bodies team of for tasting

Published:  21 November, 2012

Generic bodies Wines of Argentina, Wines of Chile and Wines of South Africa have teamed up to launch a collaborative generic tasting for September 2013, The Beautiful South.

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Douglas Blyde takes part in Vinoteca's wine dinner exploring the wines of Argentina

Published:  05 November, 2012

Charlie Young, co-founder with Brett Woonton of London's Vinoteca micro-chain, took 19 guests, including his father and the former translator of Mikhail Gorbachev, on a culinary tour of Argentina as part of a new series of wine dinners it is hosting.

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Argentina's Catena family launches new wines in UK through Enotria

Published:  24 October, 2012

Argentinian wine dynasty Catena has launched wines from its new winery Bodega Cuarto Dominio in the UK through Enotria.

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New Argentinian wine importer Cupari launches

Published:  18 October, 2012

Bucking the trend of closing wine agencies, Cupari, a new importer focused on boutique wines from family estates in Argentina, has launched.

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Douglas Blyde travels to Holland to discover South American wines with Salentein

Published:  03 October, 2012

En-route to the sixteenth century Salentein castle in Nijkerk, wind-farms replace windmills. Once crunching the gravel drive, I glimpse decorators painting window frames. The structure has evolved from mud house to mansion and children's home. For the past 30 years it served as headquarters of Pon Holdings, established by entrepreneur-tycoon, Mijndert Pon, also founder behind the Argentinian wine brand, Salentein.

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La Riojana launches Raza Signature Series

Published:  28 September, 2012

Shown for the first time at the Wines of Argentina Annual Trade Tasting is La Riojana's newly created Raza Signature Series.

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WineStars Twist selects Argentinian wineries

Published:  20 September, 2012

Eleven Argentinian wineries looking for UK distribution have been shortlisted in a competition to gain listings with independent and multiple retailers in the UK on and off-trade.

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Mike Matthews on Argentina's WineStars competition

Published:  20 September, 2012

Following on from the success of May's inaugural WineStars competition at the London International Wine Fair, competition founder Catherine Monahan brought her unique event - this time WineStars Twist - to Lord's for the Wines of Argentina tasting.

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Bibendum confirms sale of Argento

Published:  17 September, 2012

Bibendum Wine has confirmed it has sold the Argento Wine Company to the Argentine group, Inversora Agroindustrial Sudamerican.

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At Your Service events - September and October

Published:  06 September, 2012

Find out more about all the latest on-trade events for September and October.

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Additions to SITT Autumn

Published:  06 September, 2012

Independent on and off-trade buyers on the lookout for wines seeking UK distribution or something new to revive their ranges should head to SITT Autumn on September 24.

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WineStars initiative returns with a Twist

Published:  03 September, 2012

WineStars, the initiative launched at the LIWF that helped unrepresented producers showcase their wines in front of a panel of judges, is to return to the Wines of Argentina Annual Trade Tasting.

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Bodegas Salentein collects trophies at Argentina Wine Awards

Published:  01 August, 2012

Argentinian winery Bodegas Salentein has been awarded trophies for two of its wines at the 2012 Argentina Wine Awards.

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Oversupply pressures ease following reduced harvests around the world

Published:  19 July, 2012

 

Global wine stocks are at their lowest point of the past decade, thanks to below-scale harvests in many of the major wine-producing regions, as well as rising grape and bulk wine prices, according to the Rabobank Wine Quarterly.

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Liberty Wines takes on Hess Family's Colomé, Amalaya and Glen Carlou

Published:  20 June, 2012

Liberty Wines has taken on the agency for Hess Family Estates' Bodega Colomé and Amalaya and South Africa's Glen Carlou.

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La Riojana and Ceviche team up for Torrontés campaign

Published:  14 June, 2012

Argentinian brand La Riojana will be teaming up with Peruvian restaurant Ceviche as part of Wines of Argentina's Time for Torrontés campaign.

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Country reports: Argentina

Published:  25 May, 2012

One of the joys of communicating about Argentina is that the country provokes such a positive...

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