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Beautiful South tasting to return in 2014 after exceeding its 2013 targets

Published:  18 September, 2013

Organisers of the first Beautiful South tasting last week at London's Olympia, that brought together wines from Argentina, Chile and South Africa, claim the event surpassed its target figures and that the combined tasting will go ahead again next year.

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Mike Paul: was The Beautiful South the way forward for generic wine tastings?

Published:  16 September, 2013

I have always been a firm supporter of generic marketing. I've chaired importer committees and worked on developing regional strategies. I know how difficult it is to secure an appropriate level of agreement, across the producer and distributor base, to plans with real cut through, and I know how powerful a well coordinated generic effort can be. I also appreciate that coming up with innovative plans is particularly difficult currently when budgets are severely constrained. Given all this and given that generic marketers have no direct control over the producers and wines they represent, I tend to believe that they have one of the most difficult roles in our industry. All this  makes me loth to criticise any generic activity.

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Las Bodegas looks to grow its specialist Argentinian wine business with bigger team

Published:  13 September, 2013

Specialist Argentinian wine agency, Las Bodegas, is looking to expand its sales team so that it can better service its growing number of independent wine merchant and on-trade customers.

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Zuccardi comes out top in Gaucho's Argentine Winemaker awards

Published:  13 September, 2013

The Gaucho Group of premium Argentinian steak restaurants celebrated the very best in Argentinian wine making with their own wine awards ceremony earlier this week.

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Gaucho buys first restaurant in Argentina

Published:  06 September, 2013

Gaucho Group, the UK based Argentinian specialist restaurant group, has made its first entrance in to the South American restaurant scene with the purchase of Sucre restaurant and bar in Buenos Aires.

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Ben Smith on why the Beautiful South tasting really is something different

Published:  06 September, 2013

The news that three of the major generic wine bodies were joining forces to present their wines in one single tasting in 2013 was greeted with plenty of enthusiasm in many quarters.  There has been a growing feeling in recent years that the single 'Wines of Xxx' tastings, which have served both exhibitors and visitors well over several years, have become jaded and predictable, and therefore all too easily avoidable.

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Start planning your Beautiful South Tasting

Published:  29 August, 2013

With over 300 tables and 330 producers the first Beautiful South Tasting, to be held on September 11 and 12 in London's Olympia, demands a plan and the full show catalogue is now available online to download so attendees can devise a tactical plan of what producers to put on their 'must-see' list.

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Wines of Argentina's Cambalache event shortlisted in industry awards

Published:  29 August, 2013

Wines of Argentina in the UK has been shortlisted for two major event and brand industry awards to recognise its breakthrough Cambalache event it held earlier this year.

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Pernod Ricard adds Graffigna Malbec to portfolio

Published:  20 August, 2013

Pernod Ricard UK is to add Argentinian wine Graffigna Centenario Malbec to its portfolio to capitalise on the growing popularity of wines from Argentina.

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Barwell & Jones adds Argentinian wine

Published:  14 August, 2013

UK wine agency Barwell & Jones is to distribute Argentina's Zorzal wines.

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Fabre Montmayou releases UK on-trade exclusive

Published:  19 July, 2013

Fabre Montmayou is releasing Reserva Cabernet Sauvignon 2011, produced in Mendoza, Argentina, exclusively to the UK on-trade.

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The Beautiful South tasting signs up 280 exhibitors

Published:  02 July, 2013

'The Beautiful South', a new tasting featuring wines from South Africa, Chile and Argentina, in September has already signed up 280 exhibitors.

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Argentina: on-trade promotion in restaurants and pubs

Published:  17 May, 2013

To help assess Argentina's appeal across leading restaurants and food-led pubs, Harpers teamed up with a number of producers to trial their wines in the on-trade. Andrew Catchpole reports

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Wines of Argentina's Cambalache event shows way ahead for consumer wine tastings

Published:  18 April, 2013

Wines of Argentina claims this week's sell out consumer event, Cambalache, which is bringing together Argentinian wine, food, dance, music and culture over two nights in Dalston, east London, could show the way for how consumer events are held in the future.

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Argentina: how premium sales are pushing sales

Published:  15 March, 2013

Argentina's focus on the high ground has lifted both its sales and consumer appeal, as Andrew Catchpole reports

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Wines of Argentina's new urban-style consumer event sells out within 24 hours

Published:  01 March, 2013

A new type of wine event organised by Wines of Argentina and aimed at urban professionals sold out within hours after being featured by an online London guide.

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A new type of wine event organised by Wines of Argentina and aimed at urban professionals sold out within hours after being featured by an online London guide.

 

Cambalache will feature Buenos Aires street food, live graffiti artists, slang lessons and music and wine matching - as well as 150 wines from 28 Argentinian wineries. It is billed as "one night in Argentina" and "not your typical trestle-table, tweed and tedium, slurping and spitting event."

 

The event will take place at MC Motors in Dalston, East London, a former industrial site more often used for fashion photo shoots. Tickets cost £35.

 

Cambalache, which was originally planned for 18 April, sold out within hours after city guide The Nudge wrote about it last Wednesday. Wines of Argentina then added a second day (17 April) which sold out by the following lunch time.

 

In total 650 tickets have been sold across both nights and 50 have been held back to be released when the event is featured by other London guides.

 

"It's been quite eye opening," Andrew Maidment, UK director of Wines of Argentina, told Harpers. "I expected all the tickets to sell but not this quickly. The appetite for wine and food type experiences is obviously extremely high - as long as you sell it to people in a way they understand and it doesn't feel slightly boring or daunting for them to attend.

 

Maidment said the success would govern future Wines of Argentina events as it looks to continue to attract new consumers. "We've shown we can attract a new audience that actually I don't think many other people are attracting. We'd be stupid not to continue that. But I hope that others will start to try to target the same people. It's good for the industry that to break new ground.

 

"I can see the names and email addresses of people who've bought tickets. Most of them are young professionals in great companies - it's exactly who we want to target."

 

The event also costs Wines of Argentina less to stage than a traditional tasting, Maidment added.

 

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Chile, Argentina and South Africa join forces for annual wine tasting

Published:  21 November, 2012

Three of the UK's most important generic bodies have ditched their individual tastings and instead have joined forces to offer a larger event in September 2013.

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Southern hemisphere generic bodies team of for tasting

Published:  21 November, 2012

Generic bodies Wines of Argentina, Wines of Chile and Wines of South Africa have teamed up to launch a collaborative generic tasting for September 2013, The Beautiful South.

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Douglas Blyde takes part in Vinoteca's wine dinner exploring the wines of Argentina

Published:  05 November, 2012

Charlie Young, co-founder with Brett Woonton of London's Vinoteca micro-chain, took 19 guests, including his father and the former translator of Mikhail Gorbachev, on a culinary tour of Argentina as part of a new series of wine dinners it is hosting.

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Argentina's Catena family launches new wines in UK through Enotria

Published:  24 October, 2012

Argentinian wine dynasty Catena has launched wines from its new winery Bodega Cuarto Dominio in the UK through Enotria.

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