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Fireball liqueur under fire from ASA

Published:  19 July, 2013

Hi-Spirits has come under fire from the Advertising Standards Authority for its Fireball cinnamon whisky liqueur...

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Disaronno Mixing Star creates Killer Cocktail

Published:  16 July, 2013

Dutch bartender Tess Posthumus has been crowned Disaronno Mixing Star 2013 at the European final...

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UKBG announces Bénédictine finalists

Published:  08 July, 2013

Twenty-two regional mixologists are to compete in the last leg of the UK Bartenders Guild National Cocktail...

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Hendrick's creator launches blood orange liqueur in UK

Published:  23 May, 2013

A Sicilian blood orange liqueur claiming to be the first of its kind has been launched in the UK by the creator of Hendrick's gin.

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Tia Maria challenge to create cocktail with a twist

Published:  03 April, 2013

Tia Maria is inviting creative bartenders to come up with a twist on the classic Tia Espresso Martini in an online...

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Fridge-friendly bottle for Baileys

Published:  04 March, 2013

Diageo has redesigned the Baileys bottle to make it slim enough to fit inside a fridge door.

Text Diageo has redesigned the Baileys bottle to make it slim enough to fit inside a fridge door.

 

The new look bottle is part of a global Baileys relaunch, with its "cream with spirit" campaign supported by a £1m marketing investment.

 

The bottle, available from this month, has been heightened and slim-lined to "give it a more stylish and elegant profile," a Diageo spokeswoman said.

 

"The new feminine shape also allows it to conveniently fit inside a fridge door, increasing the brand's relevance to the modern woman's lifestyle."

 

The bottle was designed by brand consultancy Lewis Moberly.

 

Chris Lock, category marketing director, said: "It is vital that we continue to drive and shape the cream liqueur category with exciting news and innovation. The bottle relaunch offers both - giving existing and new Baileys shoppers an extra reason to purchase."

 

A new point of sale kit is available for the off trade.

 

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John Humphries: a history and tribute to Cassis

Published:  11 January, 2013

For many years I have worked in the wine trade in London. One spring afternoon I returned to our cellar near Borough Market to find that my boss...

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Drambuie helps re-open Edinburgh's Tron Kirk

Published:  26 November, 2012

This New Year's Eve, Drambuie will be bringing the traditional Hogmanay celebrations back to its roots, as it...

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Jägermeister and Sourz gear up for festival activity

Published:  11 July, 2012

UK drinks brands Jägermeister and Sourz are to appear at summer festivals to promote their brands in an increasingly interactive way.

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New design for Tia Maria

Published:  22 June, 2012

First Drinks-distributed Tia Maria has been given a new bottle design to ensure greater standout on the shelf and back-bars.

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Baileys goes Biscotti

Published:  17 November, 2011

Always a favourite for the time of year, Diageo is to further expand on Baileys Original by bringing Baileys Biscotti to the creams category in a 1ltr (rrp £20.86) and 70cl (rrp £14.95) format.

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Tia Maria in bar blitz

Published:  19 August, 2011

Tia Maria has embarked on a six-week blitz of UK bars to promote a range of new serves for the liqueur.

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UK rollout for flavoured Smirnoff and Baileys

Published:  02 March, 2009

Diageo is rolling out two new flavoured Smirnoff vodkas and a coffee-flavoured version of Baileys in the UK, after successful test markets.

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Grand Marnier launches supermarket sampling campaign

Published:  17 November, 2008

Grand Marnier has launched a sampling programme as it bids to enhance the liqueur's usage during the autumn and winter months. Text

Grand Marnier has launched a sampling programme as it bids to enhance the liqueur's usage during the autumn and winter months.

Shoppers in Tesco and Sainsbury's stores in the south east will be treated to Grand Marnier winter warmers when in-store sampling for its Grand Café serve starts on November 20.

The Grand Café is a new serve liqueur in which 25ml of Grand Marnier is added to coffee and topped with a cream float.

Focused on 12 stores in the Home Counties, the sampling programme runs until
November 29.

The off-trade sampling campaign will run in conjunction with an on-trade drive to create sampling and listings partnerships with national licensed mainstream gastro bars and restaurants. The on-trade programme is supported with point-of-sale, bar tools for serving the Grand Café and a trade account incentive.

The Grand Café coffee-partnering serve is the latest phase in Grand Marnier's strategy to push its autumn and winter sales. Research shows that nearly 40% of Grand Marnier Cordon Rouge is drunk in November and December.

Nicki Daw, Grand Marnier marketing manager, says: "Grand Marnier and coffee is a marriage made in liqueur heaven. What are becoming known as liqueur coffees are a massive market in the UK which Grand Marnier has yet to tap into."

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Grand Marnier cosies up to consumers

Published:  14 August, 2008

An audacious limited edition bottle of Grand Marnier Cordon Rouge is designed to create new consumer perceptions of the iconic orange and cognac brand. TextAn audacious limited edition bottle of Grand Marnier Cordon Rouge is designed to create new consumer perceptions of the iconic orange and cognac brand.

'Cosiness' is the theme as diva-like the naked shoulders of a Grand Marnier bottle emerge from an opulent red fur collar and nubuck coat adorned with a vibrant metal label. The warm tactile materials cry out to be touched, while the aromas of orange and cognac demand it be tasted.

The smooth and soft red coat is designed to be removed to reveal the elegant rounded bottle, so that Grand Marnier can be appreciated naked or dressed up.

Warmth, conviviality and tender sharing moments are conveyed by the new Limited Edition bottle which spearheads Grand Marnier's promotional campaign for Christmas when nearly 40% of Grand Marnier is consumed. The campaign also seeks to generate a new perception of the classic liqueur which can be drunk on ice, or as a fabulous festive aperitif cocktail, as well as a traditional digestif.

To celebrate the festive season, Grand Marnier has created a new cocktail,entitled simply 'Cosy'. Like the Cosy bottle it can be dressed up in party clothes.
The recipe for Cosy is:
20ml Grand Marnier
30ml blood orange juice
90ml chilled champagne
Decoration: 2 table spoons granulated sugar
one tablespoon grenadine syrup
Method: Pour blood orange juice into ice cube trays
and freeze
Pour grenadine syrup into a saucer. Place sugar
in another saucer. Dip the rim of the champagne glass in the grenadine and then in the sugar.
Pour blood orange juice and champagne into the decorated glass and add two blood
orange ice cubes to serve

The 2008 Limited Edition Bottle is the sixth in the series. Over the years, the bottles have become eagerly sought after by collectors. Only one thousand of the new design will be available in the UK.

Nicki Daw, Grand Marnier Marketing Manager, says: "The sensual silhouette of the bottle takes us by surprise as it emerges from the red fur wrap. It reminds us of the timeless, luxurious associations of Grand Marnier and the places where we feel good - snug bars, cosy cabins, sinking deeply into an armchair with a glass of Grand Marnier and a special person."

The Grand Marnier Limited Edition bottle is always much in demand in top end hotel and style bars. The Cosy bottle will also be available from premium retailers priced at about £20 a bottle.

Grand Marnier is distributed in the UK by Cellar Trends. For all sales enquiries contact: sales@cellartrends.co.uk. Website: www.cellartrends.co.uk

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Grand Marnier's new cocktail targets 100,000 consumers

Published:  18 January, 2007

A seven-figure consumer and trade promotional campaign for Grand Marnier focuses on a new summer cocktail called the Grand Esprit, created by award-winning mixologist Jamie MacDonald.

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Bottlegreen and Grand Marnier team up with new cocktail

Published:  30 November, 1999

Grand Marnier and Bottlegreen Drinks Company have joined forces to launch a seven-figure joint marketing campaign over the summer season targeting the consumer, retail and on-trade sectors.

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