Aldi online wine sales go live

By Mathew Lyons

Published: 19 January, 2016

Aldi has announced the launch of its online wine retail site today.

Customers at www.aldi.co.uk can now buy over 90 wines, which are available exclusively in six-bottle cases.

Aldi wine buyer Mike James has also created a range of 12 pre-selected mixed cases from the full-breadth of Aldi's global portfolio, which range in price from £24.04 to £59.94.

The online offering includes some of Aldi's best-known wines in-store including the award-winning Exquisite Collection and premium boutique Lot Series, which launched in March 2015.

There are currently four wines from the Lot Series available online, including the Leyda Sauvignon Blanc 2014, the Priorat Garnacha 2014 and the Colchagua Carmenère 2012.

Exquisite Collection cases include the Valpolicella Ripasso and the Clare Valley Riesling.

In addition, Aldi will be offering seasonal online exclusives, including Veuve Monsigny Blanc de Blanc Champagne, as well as new premium wines which will be unavailable in-store.

These include a Châteneauf du Pape Cuvée 13 2013 and a Marzelle St Emilion Grand Cru Classé 2008.

Customers can choose either home delivery or to use the CollectPlus service, which uses corner stores and newsagents as delivery and collection points.

Delivery is at present free as part of the wine range's launch promotion.

Aldi currently has nearly 8% of UK wine sales by volume.

Matthew Barnes, chief executive of Aldi UK, said: "In 2015, Aldi was named Multiple Wine Retailer of the Year and we regularly receive feedback from customers who are astonished by the outstanding quality of our wines.

"We are particularly excited that e-commerce will open up this fantastic wine range to those who, until we complete our store expansion plans, may not necessarily live near an Aldi store."

James recently told Harpers: "The wine category has a halo effect, which the company is very keen we continue to work hard on as it then permeates the rest of the store.

"We have to work harder than everyone else, because of the misconceptions that many consumers still have about the quality of our range.

"We need to over-deliver on quality, offer credibility, but simplicity."

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