"We have a £100m opportunity in wine..."

Having been born and brought up in the north you know what to expect when visiting Morrisons. Dubbed the "Supermarket of the north", it was the place you went for the weekly fruit and veg and Sunday roast ingredients. It was different from other supermarkets; it was more like going to a big indoor market with different shops selling fresh meat, fish, bread and cakes. I certainly wasn't disappointed when I walked into the, unsurprisingly, spick-and-span Morrisons next door to its headquarters in Bradford last week. Dry ice floated across the fresh fruit and veg, and the usual line-up of mini emporia selling fresh meat and baked goods were all there along the back wall. Gondola ends were filled with good northern favourites like Batchelors Bigga marrowfat peas and boxes of snowballs.