Wolf Blass signs multi-year partnership with Manchester City FC in Asia

By Erin Smith

Published: 31 May, 2016

Treasury Wine Estates' Wolf Blass brand has signed a multi-year partnership deal to be the official wine partner of the Manchester City Football Club for Asia, Middle East, Africa and Mexico.

"Through this partnership with Manchester City FC, Wolf Blass will bring to life our global brand campaign 'Here's To The Chase', which celebrates the bold pursuit of triumph. We look forward to joining Manchester City in their bid to win more trophies, and celebrate their growing success with our iconic Wolf Blass wines," said Robert Foye, president and managing director of Asia, MEA and Latin America at TWE.

Manchester City has more than 240 million fans across Asia, the Middle East and Africa that the brand is hoping to tap into. The consumer campaign that will be launched in the key markets will include in-store promotions, co-branded merchandising, giveaways and engagement through different online activations which will include social media as a large component.

Manchester City FC currently has over 21 million likes on its Facebook page, 3.3 million followers on Twitter and 3 Million Instagram followers.

The deal follows a number of sport sponsorships Wolf Blass has engaged in recently, including a deal with the National Basketball Association in China and the national baseball organisations in Japan and Korea. In the past Wolf Blass also was involved Cricket sponsorships.

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