Wine Rack launches McGuigan Wines' answer to Provence rosé

By Jo Gilbert

Published: 26 July, 2016

Wine Rack has launched a new Provence-style rosé from Australian duo Neil McGuigan and John Torode.

The MT Pinot Noir Rosé is a cool climate wine made in Adelaide Hills in south Australia, developed by winemaker Neil McGuigan in his second collaboration with and Masterchef presenter John Torode.

The wine, made exclusively of Pinot Noir grapes, is styled on Provencal rosé, and marks the emergence of a new rosé style in Australia.

Haydn Hicks, head of Wine Rack, explained its appeal.

"Provencal rosé is currently hugely popular in the UK for its pale pink colour, light body, red fruit flavour, and dry, refreshing finish.

"Pinot Noir from Australia is also a selling point. Pinot Noir is one of the most noble wine varieties in the world and well known with customers. It fits perfectly in Wine Rack portfolio showing a new style of wine which is in demand, but also coming from country that is not that well known for this style of rosé."

The wine sneaks just under the £10 mark, retailing at £9.99 - a key part of its strategy to compete with its Provence rivals.

"This is a price point where you start getting true value for your money and where most of the Provencal rosés retail at. The price more is more Provence and this is emulated in the packaging and the style of the liquid modelled in packaging in liquid," Hicks added.

The wine will be sold exclusively through Wine Rack.

Neil McGuigan, said: "It's been a pleasure to once again collaborate with John on this fantastic Pinot Noir Rosé. We're continuously expanding the McGuigan portfolio, offering more possibilities for delicious food and wine pairings that can be enjoyed on any occasion. Wine Rack is a great fit for the wine launch and a brand we know will be a good springboard for success."

Owned by Conviviality Plc, Wine Rack is a specialist retailer of wine, spirits and related products with 29 stores across the UK.

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