Wine price comparison site to predict when low prices are coming
Wine price comparison website Bring a Bottle is aiming to make predictions on when individual products will hit their lowest prices as the next phase in its development.
Wine price comparison website Bring a Bottle is aiming to make predictions on when individual products will hit their lowest prices as the next phase in its development.
Director Hugo Fairey, who launched the site in December 2013, told harpers.co.uk that it had amassed a huge amount of data over the last year from the major multiples. It targets the mass market, focusing solely on major brands, rather than sites like Wine Searcher which focus on more niche products.
It shows prices on 1,900 products across Asda, Sainsbury's, Tesco, Morrisons, Majestic, Waitrose and online specialists Drink Supermarket and the Drink Shop, with average savings of over 20% on the major wine and spirits brands. Its data is supplied by the major retailers on a daily basis, which it then pieces together at 5am each day.
Bring a BottleBring a Bottle offers graphs showing how a product's price has changed in recent months, such as this one which showcases the movements of Piper Heidiesck's Brut Champagne, which dropped 45% over the festive trading period.
Giving Piper Heidseick as an example, Fairey said the Champagne dropped 45% from a high of £29.48 to £15.99 between the Christmas and New Year period.
Fairey said: "We'd like to be able to say with a degree of certainty when prices will be at their lowest, and we'll be looking to do this for specific products. It's about nailing down how supermarkets work their pricing and harnessing that information for consumers' benefit."
Bring a Bottle also features graphs of recent price changes on each product page, which can be helpful in deciding when to purchase, Fairey said. It also offers email alerts for users when products hit their lowest prices.
"The upshot for users is that there are big differences in price as supermarkets are still battling it out for consumer loyalty. Why shouldn't they take advantage of that?" Fairey asked.
Since its launch four months ago, Fairey said it has attracted around 10,000 unique visitors a month. Fairey, who used to work in advertising for lifestyle magazines in London, came up with the idea after noticing a gap in the market for wines compared to similar sites for insurance, mortgages and credit cards.
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