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Harpers Design Awards relaunches as global competition

Harpers Global Design Awards

With the drinks market becoming increasingly international it was felt our design awards should reflect the quality and competition of work taking place around the world.

The new Harpers Global Design Awards are now open for entry and include a number of new categories to reflect the challenges design agencies and drinks companies now face when bringing new products to market. We have introduced new price-based categories for our wine categories to reflect the budgets and demands on new products aimed at the volume and value end of the market. 

We are also asking entrants to specify which channel of the trade the new product is aimed at be it on-trade, multiple/specialist off-trade, independent off-trade and duty free.

The competition is open to any company involved in the creation, development and design of new brands and products for any of these channels.

The only strict criteria is that any entry must already be on sale and not still at the development stage.

Gold, Silver and Bronze awards will be presented in each category with no limit on the number of awards that can be handed out.

Here are the list of categories for the 2014 Harpers Global Design Awards.

* White wine up to £6

* White wine over £6

* Red Wine up to £6

* Red wine over £6

* Rose wine up to £6

* Rose wine over £6

* Sparkling wine

* Wine range

* Special packaging

* Limited editions

* Dark spirits (rum, whisky etc)

* White spirits (vodka, gin etc)

* Wine based drinks/cocktails

* Lighter alcohol

* Craft beers

* Beers/lagers

* Ciders/flavoured ciders

* Beers/ciders/lagers range

* Soft drinks

An overall Design Agency of the Year award will also be presented to the company that wins the most number of Gold, Silver or Bronze awards.

To enter entrants need to, in no more than a 1,000 words, set out:

• How the brand/product met the design brief?
• What commercial/sales impact has the brand/design had since its launch
• How the brand/design has been promoted to consumers through traditional advertising/marketing and social media.

All products must have been launched in to the trade by May 20 (to show three months of trading) and closing date for entries is August 15. To enter contact joanna.gibson@wrbm.com or via the Harpers Designs website which will be open for entries from July 10.

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