Grant puts Monkey Shoulder and Hendrick's into cocktail kits in link-up with Shaken

By Nigel Huddleston

Published: 16 July, 2015

William Grant has teamed up with cocktail kit company Shaken Cocktails to produce signature serve boxes for its Monkey Shoulder whisky and Hendrick's gin brands.

The kits are designed to showcase a classic cocktail for each spirit and a variation on the them. Each pack contains the ingredients to make four serves - two of each drink - with enough left over for consumers to sample the spirit on its own.

It is the first move into retail for Shaken, which operates an online subscription service which sends members premium spirits and ingredients to create five drinks each month - two classic cocktails, two contemporary cocktails and an extra measure of the spirit to enjoy neat.

Andy Wallace, prestige marketing manager for William Grant & Sons UK, said: "The team at Shaken are a leading voice in the world of cocktails. Monkey Shoulder and Hendrick's are the perfect fit due to their inherent mixability, taste and quality.

"Our partnership with Shaken means people can recreate the perfect Hendrick's or Monkey Shoulder cocktail that they enjoy at their favourite bar."

Shaken founder added: "Our mission is to help people mix the best cocktails they've ever made, whether that's by sending them different cocktail boxes each month through our Explorers' Club, or through retail, in partnerships like this."

The packs are being sold by Fortnum & Mason at £39.99.

Fortnum & Mason spirits buyer Hilario Ribeiro said: "We're looking forward to some great sales with the Shaken concept, as it's the perfect product to try out new cocktails with just the right amount of the ingredients, or to give as a gift to someone who's keen on learning new recipes. I'm sure it will be very popular."

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