Glenfiddich launches online Gallery giving whisky connoisseurs access to rare malts

By Richard Siddle

Published: 21 November, 2014

Glenfiddich has launched a new online service which gives whisky fans and collectors access to rare and unreleased single malts from its collection.

Glenfiddich's new online Gallery Glenfiddich's new online GalleryBespoke site offering rare and unreleased whiskies

Glenfiddich has launched a new online service which gives whisky fans and collectors access to rare and unreleased single malts from its collection.

The Glenfiddich Gallery, a new online portal which gives whisky lovers exclusive access to a remarkable collection of the Glenfiddich's rare and unreleased single malts.

In what Glenfiddich claims is a "first for the whisky industry" the new portal gives whisky connoisseurs the chance to explore a range of whiskies that have been put together by the distillery's Malt Master Brian Kinsman.

They can also use interactive elements on the site to assess their own whisky palate and then get recommendations based on what whisky would most suit their taste profile by answering four questions. Users can also personalise bottles and packaging to create their own unique signature bottles.

The whiskies on offer include those finished in Bordeaux and rum casks, others in sherry butts and refill bourbon barrels.

Stella David, chief executive of brand owner, William Grant & Sons, said: "Our ambition with the Glenfiddich Gallery is to create a genuinely luxury online retail experience that opens up our extraordinary world of rare and exclusive whisky. We designed the experience to be so much more than just a place to buy single malt. We want it to be the definitive destination for the luxury gift giver or whisky connoisseur, looking for a superlative and premium expression upon which they can stamp their own individuality."

Kinsman added: "The Glenfiddich Gallery opens up our distillery in a way that has never been done before. It takes you on a journey through our warehouses into a world of incredible flavour and exclusivity. Here people can access some of our finest private collection whiskies chosen for its unique taste profile or innovative finish. I'm confident whisky lovers will enjoy the gallery experience as much as we've enjoyed creating it."

You can tailor your own taste profile on the Glenfiddich Gallery You can tailor your own taste profile on the Glenfiddich Gallery

The Glenfiddich Gallery was launched this week at a special London tasting by David, Kinsman, Ian Millar, Glenfiddich global brand ambassador, Mark Thomson, Glenfiddich UK brand ambassador and Kirsten Grant Meikle, William Grant & Sons director of prestige.

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