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Asda appoints new BWS head

Published:  18 July, 2011

Asda has appointed Tracy Ford as category director of its beers, wines and spirits category.

She replaces Adrian McKeon who was recently promoted to commercial director grocery.

Ford has 12 years trading experience at Asda including grocery, supply, Asda brand and BWS before she joined the meal solutions team two and a half years ago.

"I am looking forward to taking on the challenges and the many rewards that the BWS category brings. We have a really strong team who are dedicated to ensuring we offer everyday low prices to our customers as well as pushing quality and range," she said.

McKeon added: "I am delighted to welcome Tracy to our award-winning BWS team, she brings a wealth of experience with her which I know will really help drive the category forward and build on the success of last year."