Cost of drinking up 5% says US survey

Published: 26 August, 2008

Research carried out by a US-based pricing intelligence firm shows that the cost of alcoholic beverages in the country has risen 5% in the past year.

Research carried out by a US-based pricing intelligence firm shows that the cost of alcoholic beverages in the country has risen 5% in the past year.

The study, conducted by Intellaprice, compared the price of over 2,100 beverages in bars and restaurants around the country. Nineteen different beverages including beer, vodka and tonics, cosmopolitans and margaritas were analysed.

"While the 5% increase in bar beverage prices is not surprising based on trends in other restaurant segments, it's the differences among various types of drinks that are interesting," said Leslie Kerr, president of Intellaprice.

"On the whole, it's price increases that influence the findings. Not only are price increases more frequent than reductions, but their magnitude is also bigger. Comparing prices this year versus last year for specific drinks at specific concepts, 52% increased, while only 3% decreased, with the remaining 45% unchanged."

The same study found that the cost of eating out had risen 2% in the same period.

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