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Kumala ploughs £5 million into press campaign

Published:  11 August, 2008

Constellation Europe is launching a UK and European ad campaign to promote its South African Kumala wine brand.

Constellation Europe is launching a UK and European ad campaign to promote its South African Kumala wine brand.

The print campaign will kick off in the UK in October before being rolled across Europe. Constellation Europe has spent £5 million on the ads which are being devised by Publicis.

Constellation Europe revealed back in June that it was rebranding the Kumala range as a premium brand, and has redesigned the packaging.

Clare Griffiths, vice president of consumer marketing at Constellation Europe, said: "This year is a big year for the brand, with the launch of our new look packaging, and the advertising will play a pivotal role in supporting this.

"Publicis demonstrated an intuitive level of consumer understanding in their response to our brief and have really captured Kumala's brand credentials as the leading South African wine brand in a compelling and engaging manner."

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