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New Korean distributor for Diageo

Published:  23 July, 2008

Diageo has appointed SooSeok Trading to distribute its drinks portfolio in Korea.

The appointment comes after Diageo Korea lost its import licence, which means that SooSeok will be reponsible for importing and selling Diageo's brands.

Products that will come under SooSeok's remit will include Johnnie Walker, Smirnoff, Crown Royal, and Windsor.

SooSeok has been distributing J&B and Old Parr in Korea since 1999, under a separate distribution agreement with Diageo.