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New Zealand to announce brand audit results

Published:  23 July, 2008

New Zealand Winegrowers (NZWG) has completed a brand audit, which will provide key insights into how the country is performing in its main export markets.

Philip Gregan, NZWG's CEO, said that the audit will be presented at the end of July, forming part of the country's bi-annual wine exporters' forum. Speaking at the LIWSF, he told Harpers: "The brand audit will look at where New Zealand is in our key markets, and where we should be. It's about the image that New Zealand is presenting, and finding out how the market feels about New Zealand wine."

The forum will be held in Wellington, from 30 July-1 August. For more information, go to