Pernod and Fortune closure

Published: 23 July, 2008

The dismemberment of Allied Domecq by Pernod Ricard
and Fortune Brands, the US consumer goods giant, was completed at the end of January. Under the terms of
the deal, the French group acquired Allied Domecq in its entirety for 7.4bn last August but had agreed in advance to sell on four major brands to Fortune for 2.8bn.
The four brands - Canadian Club whiskey, Courvoisier Cognac, Sauza Tequila and Maker's Mark bourbon - have now been transferred to Fortune and join Jim Beam in its transformed portfolio, which catapults the group into fifth position in the world spirits league.
The former Allied brands were initially valued at 2.8bn, but following more detailed calculation of their financial contributions, an additional payment of just under 200m will be made from Fortune to Pernod Ricard in March.

The dismemberment of Allied Domecq by Pernod Ricard

and Fortune Brands, the US consumer goods giant, was completed at the end of January. Under the terms of

the deal, the French group acquired Allied Domecq in its entirety for £7.4bn last August but had agreed in advance to sell on four major brands to Fortune for £2.8bn.

The four brands ? Canadian Club whiskey, Courvoisier Cognac, Sauza Tequila and Maker?s Mark bourbon ? have now been transferred to Fortune and join Jim Beam in its transformed portfolio, which catapults the group into fifth position in the world spirits league.

The former Allied brands were initially valued at £2.8bn, but following more detailed calculation of their financial contributions, an additional payment of just under £200m will be made from Fortune to Pernod Ricard in March.

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