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Domaine du Grand Mayne turns focus on exports as it exceeds crowdfunding target

Published:  09 July, 2018

Domaine du Grand Mayne, a British owned winery in the Cote de Duras in France, has turned the focus on exports following a successful crowdfunding campaign.

The £145,972 funds raised from the crowdfunding, nearly 50% more than the £100,000 target, would be invested into marketing strategies to enhance the brand with the aim of expanding to new markets and to “make more progress” with the UK, said the French winery.

In addition, new vines to increase yields and quality would be planted, while investment facilities to “create even better wine” and improve customer experience for visitors, would also be a focus, with enhancements to the barrel cellar a priority, said co-owner Philip Addis - former owner of Great Western Wine.

In 2016 the winery implemented a programme of infilling rows of vines and the next stage would be replacing any low yielding rows entirely, he added.

The crowdfunding formed part of Domaine du Grand Mayne's ambitions to become known amongst the very best vineyards of SW France, said Addis.

“Our customers really love being involved in the business and finding out more about the many small decisions that make a difference in wine quality. It seemed an obvious thing to us to offer them a chance to become owners, and they also then have a vested interest in helping the winery continue to grow!”

Domaine du Grand Mayne now counts more than 900 small shareholders in the business who are largely based in the UK and are able to buy the wines at "substantially" reduced rates.