Craft challenge

By Jo Gilbert

Published: 11 January, 2017

Gone are the days when all the consumer had to choose between was a can on the supermarket shelf or cask ale from the pub. This has everything to do with the craft beer movement, which – fuelled by the flexibility and creativity afforded to small brewers, an explosion of flavours in hops from the New World and the proliferation of alternative formats – has taken not just the beer but the entire drinks industry by storm in recent years.

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