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Broadland launches low-calorie, lighter-alcohol range

Published:  12 September, 2017

Broadland Wineries is tapping the move towards healthier drinking with a new range of single serve wines.

The NPD, called TrimVin, contains less than 100 calories, has 8% alcohol content and is aimed at the off-trade for health-conscious consumers.

Broadland drew on research from Mintel, which shows that a third of Brits are currently making an effort to reduce or limit their alcohol intake.

According to the data, over half drink less alcohol than in previous years, and 41% of these cite growing waistbands as their motivation for seeking out healthier alternatives (12 months to November 2016.)

“Lower alcohol, lower calorie, wines are becoming an increasingly important part of the retail offer as consumers seek a healthier lifestyle,” Arabella Woodrow, MW at Broadland Wineries explained. “With TrimVin, we focused on developing a great tasting wine which we then combined with approachable, easy to remember branding, and strong in-store shelf visibility.”

The range includes red, white and rosé variants in 187ml single-serve format, with a RRP of £1.25.