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SITT Autumn goes back to its roots

Published:  03 August, 2017

In a bid to help visitors navigate and plan their trip to this year’s Specialist Importers Trade Tasting (SITT) – the Agile Media event that pairs independent buyers with leading specialist importers from across the wine-producing world – a preview supplement will be circulated with the September issues of Harpers and Drinks Retailing News.

The preview supplement, a first for the event, will highlight the features and exhibitors at the show, which was launched for the first time as part of Harpers’ own events portfolio in February this year.

The show returns this September in two separate locations – Bristol (for the first time) and London, with a renewed focus on relevant content, and pairing quality independent exhibitors with buyers from across the UK on-and off-trade.

In addition, a specialist “city guide” will be produced to help visitors and exhibitors prepare for the Bristol event.

SITT also welcomes back Judy Kendrick, SITT’s original creator, who will be at the fore-front of the event as its brand ambassador.

With the Agile Media team’s expertise, SITT is poised to “become again the unmissable event that it always was”, she said.

“When SITT was first launched it was one of the only events in the calendar for independent retailers – today there are a lot more to choose from, but now the exhibitor profiles are being strictly scrutinised to be only importers who have a true speciality and in-depth knowledge of their area of expertise.”

New features at the SITT Autumn shows, taking place in Bristolon September 18 and in London on September 20, include Specialist Breakfast Briefings aimed particularly at exhibitors to bring them up to speed on trends, business and topical issues.

In addition, a full schedule of business workshops, strategy meetings, masterclasses and tasting opportunities will help exhibitors and buyers gain inspiration on how to work even more effectively in the specialist sector, and to get real value from time spent out of the office.