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Diageo launches new whisky brand

Published:  13 October, 2008

With increased growth in the Malt Whisky category1 in Great Britain, Diageo Great Britain (GB) announces the launch of a new Single Malt Scotch Whisky, The Singleton of Dufftown, to its already established Whisky portfolio. Heralding from Dufftown in Speyside, proudly proclaimed as the 'Malt Whisky Capital of the World', The Singleton of Dufftown has been designed to create a new signpost in the Malt Whisky category.

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