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Banrock's big spend

Published:  18 January, 2007

Australian brand Banrock Station is spending more than 500,000 on a national advertising and sampling campaign over the summer.

The campaign is part of the company's Good Earth Fine Wine' strategy, and features Banrock's Wetlands manager Tony Sharley in a variety of quintessentially English scenarios, introducing various Australian fauna', which will be supported through donations from every bottle of wine sold.