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Published:  23 July, 2008

Lulie Halstead, wine marketing academic and co-founder of research group Wine Intelligence, has been appointed as the academic adviser to the Bordeaux Business School Wine MBA programme. The appointment, which is effective immediately, is part of a series of reforms at the business school designed to improve the standing and influence of the three-year old Wine MBA programme. Halstead, who has taught one of the marketing classes on the MBA for the past two years, will continue to teach on the programme, as well as oversee its academic standards. Her first task will be to finalise and implement a strategic blueprint for reforming how the course is taught and the graduation requirements for students. The course has come in for criticism as no exams are taken and all students pass. Halstead will continue to work as Wine Intelligence's research director, but has resigned from Kingston Business School. Isabelle Dartigues, course director for the Wine MBA, said: Lulie will play a key role as part of our world-class faculty in driving the course forward.'