Neil McGuigan and John Torode launch wine and food-matching service

Published: 30 January, 2013

McGuigan Wines winemaker Neil McGuigan has launched a wine and food-matching service with celebrity chef John Torode, called "The Neil McGuigan and John Torode Recipe Collection".

Using QR codes on back labels, it will enable consumers to immediately access recipes and wine matches especially created in partnership by the winemaker and chef, and geared towards making perfectly matched cuisine and wine available to all.

A promotion set to run alongside the John Torode and Neil McGuigan Recipe Collection will also offer consumers an opportunity to win an afternoon cooking masterclass and lunch with Torode, the renowned chef and TV personality.

Torode said: "With more people now entertaining and cooking from scratch at home, we felt it really was about time that people were given easier access to clear, simple and fun food and wine-matching advice. Neil is one of the most astute readers of the public palate and tastes around, and being able to collaborate in this way and with the latest techniques is so exciting."

McGuigan admits he has been a fan of the Hunter Valley-born chef's work for many years and both share a passion for taking the "ponciness" out of enjoying food and wine, to make it more accessible.

McGuigan said: "We know from experience that one person's food and wine ambrosia may leave another cold and so we were determined to find a way of personalising recommendations to satisfy people's individual tastes."

Customers can access also access the promotion directly from mcguiganwines.co.uk.

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