German wines leap ahead in £5-£6 category
Germany has become one of the fastest-growing countries in the £5-£6 category, second only to New Zealand, according to the most recent Nielsen report.
Germany has become one of the fastest-growing countries in the £5-£6 category, second only to New Zealand, according to the most recent Nielsen report.
Wines of Germany said the report also showed German wine sales have seen a significant increase of 62% from 2011 to 2012 against an overall industry growth of 35%.
Nicky Forrest, UK managing director of Wines of Germany, said Germany has been growing significantly for the past two years in sales above £5.
"We are not denying that Germany, along with every other country, continues to lose sales under £3, and we know this will continue as the market moves, but sales growth at the more premium end of the market is key for the future for German wines.
"We know there is a trend towards less dry lighter styles and no one can produce wines in this style better than Germany. I think most people in the trade would agree with that.
"There is no doubt that German wines continue to offer an affordable, great-tasting option for consumers and these wines are hugely food friendly."
Wines of Germany says it expects to see sales continue to rise throughout the summer on the back of its 31 Days of German Riesling initiative, which aims to engage and educate consumers via partnerships with more than 40 restaurants and retailers across the UK.
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