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Day 1 LIWF: live blog

Published:  22 May, 2012

Don't forget to check our live blog for rolling updates of what's been going on each day at LIWF. You can also follow us on Twitter @harperswine #LIWF.

You can read more on these stories via the link, or check back on our homepage for more.

Tuesday May 22:

4.30pm: Wine Australia's Andrew Cheesman explains in detail why the new user-pays format is being well-received in by producers large and small alike. It has also just received government funding of AU$2.5 million for the next two years.

4pm: Austrian Wine's Willi Klinger is determined that the country needs to introduce a tier of wine just below its current trading level - that could retail at £7.99. He says this is vital to increase market share.

3.45pm: CyT UK has a new print campaign launching in June for its Chilean brand Casillero del Diablo. "It's a departure for the brand; less of the old fire and flames," reveals commercial director Simon Doyle. The adverts consists of close-up, black and white photographs of people's reactions when being confronted with the devilish legend behind the wine.

3pm: Bibendum reveals its Taste Test will not just be rolled out to the major grocers. "Some of the smaller players" are also interested, says trading director Richard Cochrane, who believes the style guide could be particularly popular in independents.

2.30pm: Around 90% of New Zealand producers are accredited sustainable, according to Peter Yealands. "It's almost getting to the point where it's going to be mandatory," he says.

1pm: Grupo Belen's Matias Elton says the UK market is performing strongly for its wines - but it is loyal to its independent customers, and finds they are loyal in return. It does not deal with multiples. See more later.

11:45: Enotria boss Alison Levett says it's continuing on the acquisition trail:"It's very much a case of watch this space."

11.30: Treasury Wine Estates launches Beringer Classics range aimed at capturing the £6+ premium US wine category.

11:00: IWC results are out - France is at the top of the leaderboard with a total of 1,136 medals, while Australia came second with 673 and Portugal third with 444.

10.30: Interesting chat with Jacqueline Snoeker of Ahold (did you see her column in our last issue?). More to come in our next issue.

First things first - for some of us - LIWF kicked off yesterday with its pre-fair conference.
Let's summarise Monday...
1. The FT's John Authers reckons that if the Eurozone collapses, investors will jump into wine, albeit in the short-term.
2. Jancis Robinson MW identified what's hot in terms of global wine trends: think natural/wholesome, renaissance for many varieties, a search for cooler climates,
3. Insight firm the Source says people are busy, and don't have time to think about wine. There's a shocker - apparently they think nothing of drinking it on the hoof, throwing ice into it, or drinking from a tumbler. You've got to be open, tell stories and sell solutions, said chief executive Paul MacKenzie. 
4. Australian Vintage's Paul Schaafsma talked about the launch of its Semillon Blanc - now a 100,000 case product in only a year, and its new Vinni, a 5.5% Moscato in a cider bottle (we told you about this already), which has some convenience listings and is hoping to go mainstream.
5. According to an indie panel, commercial wine brands can work in the sector, but they've got to be priced right, and be there on merit.
6. According to Euromonitor, red wine is only going to get bigger in China. Looking at the BRIC markets, which will demonstrate 80% growth in red wines in next 5 years, with 90% of that coming from China.