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Greenall's launches 'The Adventurer's Guide to Britain' visual campaign

Published:  22 November, 2011

Greenall's Original London Dry Gin, has unveiled a visual campaign to support its sponsorship of the prime time ITV1 show 'The Adventurer's Guide to Britain'.

Celebrating 250 years of 'Great British Spirit' in 2011, Greenall's has developed the new on-air idents to complement the content of the ITV1 series, set to explore the UK's unexplored land and heritage.

The Greenall's bottle will be featured alongside a traditional fizzing gin and tonic, standing tall against a green and white landscape of the UK.

The visuals aim to showcase the brand's contemporary new livery within a stylised British landscape from which Greenall's was born.

Christian Rose, chief executive officer, G & J Greenall Group Limited said: ""This is the first time the Greenall's brand will be on TV and marks the next phase in an exciting year of 250th anniversary celebrations.

"Following the management buy-out earlier this year, we took a strategic business decision to focus on strengthening our branded portfolio - which includes Greenall's Gin, Bloom and Berkeley Square - and this demonstrates our commitment to that end.

"We wanted to develop idents for the TV campaign that represented these values in a way that captured the viewers' imaginations and got them thinking about the Great British connection and taste of Greenall's Original London Dry Gin."

A six-sheet poster campaign will also run at 425 locations across the country to extend the reach of the campaign.