Friarwood puts fine wine online

By Jo Gilbert

Published: 08 November, 2016

Independent fine wine merchant Friarwood has launched its first e-commerce service, opening up its collection of fine wines to same day and next delivery.

Friarwood said the website is one of "many steps to revitalise the brand" and bring a new range of customers.

All 900 of Friarwood's fine wines, will be available including Champagne, whites, reds and Ports.

Friarwood has also recently partnered with Deliveroo, where the delivery company's cyclists can pick up wines from shops an deliver them to customers within 20 minutes.

This is only available to customers within a designated radius of Friarwood stores however.

The new website picks up where Deliveroo leaves off, designed by New Zealand entrepreneurs Hello Digital to ramp up the merchant's digital presence and offering same and next day delivery options.

Edouard Dautreix, head of operations at Friarwood, said the company has designed its e-shop with the same philosophy in their bricks and mortar outlets.

"We want to provide the best level of service and advice, and make wine understandable, enjoyable and less daunting," he said.

For customers ordering through the website and living in London, delivery will be either same day or the next day.

The rest of the mainland UK will be able to place orders for the next day.

For customers in the Parsons Green area there will also be the option to order ahead and pick up their wines directly from the store.

Friarwood's wines are available to order via the website as of November 7.

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