Drinkaware launches mobile app to help people cut down on drinking

By Gemma McKenna

Published: 12 August, 2014

Drinkaware has launched a mobile app which tracks alcohol consumption, calculates units and calories and helps users set goals to cut down their drinking.

Drinkaware App Drinkaware’s free app is designed to help consumers monitor their drinking

The free iPhone app allows users to track their consumption of specific brands and set personal goals based on drinking habits. It even has a location function "to provide that extra support in the places that are identified as 'weak spots', such as your favourite pub or the local off licence".

The app will also show graphs and charts to show users their daily, weekly and monthly alcohol intake in relation to the toll it could take on health.

It will also draw comparisons between food and alcohol - by detailing the alcoholic equivalent of a burger or three bars of chocolate.

Other features include:

? Information on the amount of exercise needed to burn off calories consumed

? Track progress against anonymous data showing how the rest of the Drinkaware online community is getting on

Ben Butler, head of digital at Drinkaware, said: "We know that while lots of people recognise the need to cut back on their alcohol intake, many lack the support to actually make a change."

"This app has been designed to help people change their drinking, by providing support and encouragement in a non-judgemental way at the times and locations people need it the most. Our app helps people to make positive changes in their relationship with alcohol, so they can start to enjoy the health benefits of cutting down or giving up".

The app is available to download here.

Drinkaware is an independent charity established in 2007. It is funder through voluntary donations from the drinks industry and major UK supermarkets. It works alongside the medical profession, the alcohol industry and government to achieve its goals.