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Sponsored profile: Q&A with Joao Prates, NERVIR Association

Published:  17 October, 2018

Soul Wines is an innovatve new intiative bringing together tradtional Douro producing families to give them gerater visibility on the international market. Joao Prates explains the big idea


What is Soul Wines and what are the ambitions of the Project?

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McGuigan eye premiumisation trends as it launches largest ad campaign to date

Published:  27 July, 2018

McGuigan will focus on tube stations and major cities when it kicks off its biggest UK out of home marketing campaign this autumn.

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Computer vision: an eye on the future

Published:  26 July, 2018

Computer vision has been used for years for facial recognition software and this this type of technology will become instrumental in decoding drinking trends, says Jo Gilbert.  

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Gusbourne creates marketing manager role

Published:  16 April, 2018

Gusbourne Estate has created a marketing manager role to support its next stage of development.

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Southern Comfort seasonal campaign goes back to its roots

Published:  06 December, 2017

A new marketing campaign for Southern Comfort centring on the spirit’s hometown of New Orleans is about to land in the UK.

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CIVB goes social with new winter ad campaign

Published:  06 November, 2017

Vins de Bordeaux is releasing a new ad campaign focused on digital formats and social media with the hope of engagining "younger" audiences. 

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Digital packaging: how smart is your bottle?

Published:  15 August, 2017

The impact of digitisation is so powerful that most marketers and brand designers are only just grasping the need for a more holistic approach, writes James Harmer of Touch design and innovation agency

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Previous Proximo colleagues join forces to establish distribution and marketing agency

Published:  06 June, 2017

A new sales, distribution and marketing agency for spirits has been set up with a focus on helping smaller, premium suppliers.

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Ex-Sopexa UK & Ireland boss Anne Burchett launches new marketing venture

Published:  26 May, 2017

Anne Burchett, a well know figure in the UK wine trade and former managing director of Sopexa UK and Ireland, has launched herself back into the trade with the founding of Burchett Wine & Food Marketing.

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