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Justerini & Brooks reclaims UK distribution of J&B Rare whisky

Published:  02 May, 2018

Justerini & Brooks has reclaimed the exclusive UK distribution of its house whisky - J&B Rare, after a 21 year gap.


Diageo earmarks £150m for investment in its Scotch whisky experience

Published:  17 April, 2018

Diageo has announced it will invest £150 million in its Scotch whisky experience across the next three years.


Diageo acquires German aperitif Belsazar from Distill Ventures

Published:  15 March, 2018

Diageo has acquired premium aperitif Belsazar from Germany’s Black Forest for an undisclosed sum.


Gin boom boosts Diageo’s UK performance

Published:  25 January, 2018

Diageo has reported a 7% increase in net sales in its first half year boosted by a strong performance from its gin portfolio.


Diageo boss calls for action over “scandalous” talent waste in wake of Brexit

Published:  28 November, 2017

Diageo boss Ivan Menezes has claimed that there is a “scandalous waste of talent” in the UK with 790,000 young people not in education, unemployment or training (NEET).


Global Drinks Forum: a taste of future on-trade trends

Published:  13 November, 2017

Immersive experiences, category blur and premium drinks were hot topics at the recent Global Drinks Forum in Berlin, where the trends shaping the on-trade were put under the spotlight.


Diageo World Class panel reveals top cocktail trends

Published:  25 August, 2017

Leading mixologist and chefs have highlighted four trends that will change the way consumers drink cocktails in 2018.


Diageo follows-up strong interim results with 25% rise in operating profit

Published:  27 July, 2017

Diageo continues to accelerate in the fast lane by growing market share in both the on and off-trades in the UK over the past year.


Diageo to acquire Casamigos for $1 billion

Published:  22 June, 2017

Global spirits giant Diageo is buying George Clooney’s tequila brand as part of a major push into the category.


Diageo challenges £107m tax bill

Published:  12 May, 2017

HMRC has ordered spirits giant Diageo to pay a whopping tax bill of £107m as part of an investigation into ‘diverted profits’.


Rio Ferdinand captains new Captain Morgan push

Published:  10 May, 2017

Diageo has signed ex-England football captain Rio Ferdinand to head up a new global TV campaign for the rum brand. 
The commercial, which kicks off today in the UK, features Ferdinand and brand ambassador Captain Morgan, and is focused on the former’s insatiable appetite for ‘fun and infectious’ humour. T


The week that was: top news, Q&As and opinion on

Published:  03 February, 2017

In case you missed some of the headlines this week on, we have put together a review of the top online news, Q&As, and opinion stories.


Diageo announces plans for £18.6 million distillery and whiskey project in former Guinness Power House

Published:  01 February, 2017

Diageo has announced plans to re-enter the Irish whiskey market after selling Bushmills two years ago.


The week that was: top news, Q&As and opinion on

Published:  27 January, 2017

In case you missed some of the headlines this week on, we have put together a review of the top online news, Q&As, and opinion stories.


Diageo celebrates growth in 2017 interim results

Published:  26 January, 2017

Spirits giant Diageo has reported a better than expected rise in sales helped by improvements in its US business and its Scotch portfolio.


Future trends: Technology turning "going out" into "staying in" and replacing planning with spontaneity

Published:  19 January, 2017

A new report from drinks giant Diageo which identifies three key social trends for the year ahead, shows that technology will increasingly become be a driving factor in how consumers spend their time. 


Diageo partners with Deliveroo for last minute Christmas orders

Published:  14 December, 2016

Diageo is the latest company to hop into bed with delivery start-up Deliveroo.


Getting into the Christmas spirit

Published:  16 November, 2016

As the countdown begins to the most wonderful - and lucrative - time of the year, Harpers looks at how retailers can make the most of the opportunities presented by premium spirits.


The week that was: top news, Q&As and opinion on

Published:  21 October, 2016

In case you missed some of the headlines this week on, we have put together a review of the top online news, Q&As, and opinion stories.


Diageo looking for host of new travel show

Published:  17 October, 2016

Diageo Reserve is launching a new global travel show, which will follow a lucky drinks enthusiast on a journey to find the "best drinks in the world".


The week that was: top news, Q&As and opinion on

Published:  07 October, 2016

In case you missed some of the headlines this week on, we have put together a review of the top online news, Q&As, and opinion stories.


First female takes title at Diageo World Class Bartender competition

Published:  30 September, 2016

France's Jennifer Le Nechet has become the first female bartender to be crowned the world's best bartender at the World Class Bartender of the Year Global Final 2016.


Top ten future cocktail trends

Published:  30 September, 2016

Cocktail culture is becoming an increasingly global phenomenon, with forecasts showing that by 2020, there will be 400 million new consumers drinking luxury spirits (Future Labs Luxury Report 2015).


The week that was: top news, Q&As and opinion on

Published:  23 September, 2016

In case you missed some of the headlines this week on, we have put together a review of the top online news, Q&As, and opinion stories.


New Diageo president for merged US and Canada spirits business

Published:  22 September, 2016

Smirnoff producer Diageo has named a new chairman for its North American and Canadian spirits businesses, uniting the two territories.


Diageo preparing to slash "hundreds" of UK jobs

Published:  19 September, 2016

Drinks giant Diageo is being reportedly preparing to axe up to 400 of jobs in a bid to save money.


The week that was: top news, Q&As and opinion on

Published:  02 September, 2016

In case you missed some of the headlines this week on, we have put together a review of the top online news, Q&As, and opinion stories.


Diageo Reserve gin teams up with nine luxury brands for Perfect Ten campaign

Published:  01 September, 2016

Diageo gin brand Tanqueray No. TEN is launching a new on and off-trade campaign which will see it team up with nine luxury brands and craftsmen from across the UK.


"Irresponsible" Diageo Captain Morgan ad banned

Published:  31 August, 2016

Drinks giant Diageo has got itself into hot water over its May Captain Morgan TV ad for implying that drinking the rum could increase confidence and popularity.


Gordon's gin switches up bottle for first time in decades

Published:  25 August, 2016

Gordon's gin has revealed a fresh new look for the first time in decades. 


Diageo dropping the "Guinness" from name of its US beer business

Published:  09 August, 2016

Diageo is changing the name of its beer business in the US from Diageo-Guinness USA to Diageo Beer Co. USA to broaden its appeal.


Diageo boss urges UK to protect Scotch

Published:  28 July, 2016

The chief executive of drinks giant Diageo has made a plea to UK governments to keep the Scotch market "healthy and competitive" in a post-Brexit climate.


Diageo GB net sales grow 4%

Published:  28 July, 2016

Diageo Great Britain has posted its third year of continuous growth with net sales up 4%.


Diageo announces first foray into non-alcoholic sector

Published:  05 July, 2016

Alcoholic drinks giant Diageo is set to offer consumers a no-hangover alternative with an investment in its first distilled non-alcoholic spirit.


Summer push for Diageo Reserve's super premium gin

Published:  29 June, 2016

Diageo Reserve's super premium gin brand, Tanqueray No. TEN, has partnered with a series of London venues to continue to seize on gin's forward momentum.


Brexit: What's in store for Scotch whisky?

Published:  28 June, 2016

Diageo has said that protecting the long-term prosperity of its Scotch whisky is paramount following the referendum's shock result on Friday.


Aidan Bowie crowned GB World Class Bartender 2016

Published:  10 June, 2016

Following three days of competition, Aidan Bowie of the Dandelyan bar in London was crowned the GB World Class Bartender 2016 and is set to represent the UK in World Class Global competition set to be held in Miami later this year.


Insights: How glassware plays a strarring role in the cocktail craze

Published:  07 June, 2016

As the cocktail craze shows no signs of slowing talks to some of London's top bartenders about creativity in serves and how the vessel is playing a starring role.


Major work to be done in Diageo's emerging markets

Published:  06 June, 2016

Leading drinks producer Diageo has dropped its previous objective of obtaining 50% of its revenues from emerging markets by 2015 due to flagging growth in key emerging markets.


Ex-Barcardi chief to become Diageo chairman

Published:  19 May, 2016

Javier Ferrán, a former chief executive of rum maker Bacardi, has been named as the new chairman of Diageo.


Spike in gin and rosé sales at Waitrose as bbq season kicks off

Published:  16 May, 2016

A surprisingly warm early start to May was reflected in an increase in sales of gin (up 15%) and rosé wine (up 39 per cent) at Waitrose.


Debt dispute between Diageo and former United Spirits boss continues

Published:  13 May, 2016

British alcohol giant Diageo Plc has submitted details of its agreement with USL's former boss Vijay Mallya to a debt tribunal.


test wine

Published:  06 January, 2016



Diageo sells Argentinean wine business to Grupo Peñaflor

Published:  06 November, 2015

Diageo has sold its Argentinean wine business to Grupo Peñaflor, the global drinks group announced yesterday.


Ex-Tanqueray star Nichol creates new gin for City of London Distillery

Published:  22 October, 2015

The City of London Distillery (COLD) has partnered with legendary ex-Tanqueray master distiller Tom Nichol to launch a new small-batch gin.


Diageo puts last remaining US winery on the market

Published:  22 October, 2015

Diageo has put its Chalone Californian winery on the market, according to reports in the US media.


Diageo strategy to release non-core assets brings sale of Red Stripe lager stake to Heineken

Published:  07 October, 2015

Diageo has handed over control of Red Stripe lager to Heineken by selling its stake in the Jamaican brand owner Desnoes & Geddes.


Mikells takes Xerox executive to become its chief financial officer

Published:  06 October, 2015

Diageo has appointed Kathryn Mikells as chief financial officer with effect from November 9, replacing Deirdre Mahlan.


Treasury Wine Estates tipped as favourite to take Blossom Hill and Piat d'Or off Diageo's hands

Published:  01 October, 2015

Treasury Wine Estates has refused to comment on speculation that it is lining up an acquisition of Diageo's Blossom Hill brand and the rest of its wine business.


Diageo embarks on biggest ever marketing campaign for Johnnie Walker Scotch brand

Published:  17 September, 2015

Johnnie Walker has launched what is billed as the largest global marketing campaign in its history.


Tanqueray looks to the past to inspire limited edition Bloomsbury gin launch

Published:  16 September, 2015

Diageo Reserve has introduced a limited edition version of Tanqueray gin based on a 19th century recipe from the company's archives.


Dalwhinnie releases Winter's Gold single malt whisky with a frozen perfect serve

Published:  18 August, 2015

A single malt whisky recommended to be served frozen has been launched by Diageo-owned Scotch whisky producer Dalwhinnie.


Diageo GB results provide global giant with rare good news

Published:  30 July, 2015

Diageo GB has announced a rise in net sales of 3% in the year to end 30 June, despite mixed fortunes for the group elsewhere in the world.


Diageo facing scrutiny in US over claims of artificially inflating sales

Published:  24 July, 2015

Diageo is facing a probe from the US Securities & Exchange Commission into its distribution activities in the country.


Gin Guild survey: Six out of 10 on-trade customers ask for a gin by brand name

Published:  23 July, 2015

A survey conducted for The Gin Guild by One Poll showed that almost two-thirds of on-trade customers (62%) ask for a specific gin by name rather than settling for the generic house gin when ordering a G&T. The results suggest half request tonic by name too.


Tanqueray builds a gin garden in the middle of London's Quaglino's restaurant

Published:  14 July, 2015

Part of the famous Quaglino's restaurant in London's West End has been converted into a gin garden for guests to make their own cocktails in a promotion by Tanqueray.


Pimm's to take centre stage at Queen's 90th birthday celebrations

Published:  09 July, 2015

Diageo has signed up as one of five official corporate partners for a massive street party to mark the Queen's 90th birthday next summer.


Smirnoff pledges to fight ban after regulator rules ad breached code

Published:  08 July, 2015

Diageo has said it will fight to overturn a ban on an ad for Smirnoff vodka imposed by the Advertising Standards Authority.


F1 stars sign up with Johnnie Walker for anti drink-driving pact

Published:  06 July, 2015

Johnnie Walker has joined up with the Honda Formula 1 team to launch a campaign for consumers to make an anti drink-driving pact.


Hawksmoor's Reynolds takes UK title in Diageo World Class contest

Published:  19 June, 2015

The UK final of Diageo Reserve's World Class bartending competition has been won by Ali Reynolds of Hakwsmoor in London's Spitalfields.


American whiskey challenges Johnnie Walker lead in alcohol power list

Published:  10 June, 2015

Johnnie Walker has retained its title as the world's leading alcohol power brand - but risks losing the crown in future years.


Diageo stock climbs amid takeover rumors

Published:  08 June, 2015

Diageo's (Bloomberg: DGE:LN) stock has been climbing in early morning trading up nearly 7% following news of a potential takeover of the drinks' giant.


Diageo revamps Smirnoff bottles following launch of new ad campaign

Published:  27 May, 2015

Diageo is rolling out new packaging for Smirnoff following the launch of its £4.5m "We're Open' campaign across Europe earlier this month.


Raising a dram for World Whisky Day celebrations

Published:  15 May, 2015

As World Whisky Day kicks of tomorrow, Diageo explains that the rise of social media has helped boost interest in the spirit. 


Diageo considers sale of wine business

Published:  05 May, 2015

Global drinks Diageo is said to be mulling the sale of its wine division.


Diageo mulls fate of United Spirits boss Vijay Mallya

Published:  27 April, 2015

Diageo is mulling the fate of United Spirits boss Vijay Mallya, after its Indian- based subsidiary issued a vote of no-confidence in him over the weekend.


Diageo net sales slide in the third quarter as volumes fall

Published:  16 April, 2015

Diageo saw net sales fall 0.7% in the third quarter of this year, with volumes also down 0.8%.


Diageo acquires control of South African beer business, United National Breweries.

Published:  02 April, 2015

Diageo has acquired control of South African beer business United National Breweries, after snapping up the remaining 50% of the business.


Health body urges Premier League to look beyond booze brands for sponsors

Published:  30 March, 2015

The Alcohol Health Alliance is today calling on the Premier League to follow the lead of sporting organisations in France and look outside the alcohol industry for future high profile sponsorship deals.


Diageo puts innovation 'at the heart' of its UK commercial strategy

Published:  23 March, 2015

Diageo is stepping up its commitment to innovation as part of a commercial strategy that will see levels of npd boosted across its drinks portfolio. 


Diageo adds bottled beer to Guinness

Published:  23 March, 2015

Final call for bartenders to enter Diageo Reserve World Class 2015 competition in the UK

Published:  20 March, 2015

Diageo is searching nationwide for the best British bartender to represent the UK in Diageo's Reserve World Class 2015 bartending competition in South Africa later this year.


Diageo to provide calorie labelling on all beers, wines and spirits

Published:  19 March, 2015

Diageo is to provide on-pack calorie advice on typical servings across its spirits, beers and wine, it announced today. 


Diageo completes Don Julio Tequila acquisition

Published:  02 March, 2015

Last week Diageo completed the full acquisition and control over Tequila Don Julio from Jose Cuervo in exchange for Bushmills Irish whiskey brand.



Published:  27 February, 2015

Diageo is launching a 'smart bottle' that will enable it to send personalised marketing message to its consumers after purchase.


Diageo harnesses mobile technology with new 'smart' whisky bottle

Published:  27 February, 2015

Diageo is launching a 'smart bottle' that will enable it to send personalised marketing message to its consumers after purchase.


Cîroc vodka is first alcohol brand to launch Instagram advertisements

Published:  27 February, 2015

Cîroc vodka is set to be the first alcohol brand to launch paid for advertising on Instagram, as it kicks off a six week campaign today.


Diageo's Johnnie Walker unveils limited edition whisky to coincide with Chinese New Year

Published:  18 February, 2015

Diageo's John Walker & Sons King George V whisky has released an art deco inspired limited edition pack in time for Chinese New Year.


Diageo appoints new digital and e-commerce general manager

Published:  05 February, 2015

Marco Preda has been appointed to the newly created role of general manager, digital and e-commerce, Europe at Diageo.


Diageo sales hit by currency and 'challenging' trading environment

Published:  29 January, 2015

Diageo's half-yearly sales were hit by currency and the "challenging" trading environment as organic net sales fell 0.1% and volumes 1.9%.


Diageo puts pressure on suppliers by extending payment terms to 90 days

Published:  27 January, 2015

Diageo has written to suppliers to warn them it will now take up to three months to pay its bills.


Diageo exposed for extending supplier payment terms to 90 days

Published:  27 January, 2015

Diageo is the latest high profile supplier to be exposed by the national media for trying to exert what has been seen as overt pressure on its suppliers.


John Hearn joins Enotria as off-trade commercial director

Published:  27 January, 2015

Former Diageo Percy Fox global commercial director John Hearn is to become off-trade commercial director at Enotria.


Jeremy Rockett new MD for Marblehead

Published:  27 January, 2015

Former longstanding Gonzalez Byass marketing chief Jeremy Rockett has been appointed the new managing director of Marblehead - the brand development arm of Quintessential Brands.


Scotch whisky losing ground to other spirits, says Rabobank

Published:  26 January, 2015

Scotch whisky is losing market share to more innovative spirits categories, Rabobank has warned.


Diageo signs distribution agreements with Marblehead and Catalyst Brands

Published:  26 January, 2015

Diageo has signed two separate agreements with spirits brand distributor Marblehead and brand agency, Catalyst Brands, to distribute five of its smaller brands throughout Great Britain.


Diageo's World Class Bartender of the Year search begins with bartender semi-finals

Published:  19 January, 2015

Fifty of the UK's top bartenders have been selected to take part in the semi-finals of Diageo's competition to find the best bar talent as part of its Reserve World Class 2015 competition.


Spanish glass manufacturer Vidrala to buy Encirc business

Published:  12 January, 2015

Spanish glass manufacturer Vidrala is expected to purchase Encirc - the former Quinn Glass business - in a deal worth up to €400 million.


Gordon's gin launches TV ad featuring boar on Christmas Eve

Published:  24 December, 2014

Gordon's, the UK's biggest selling gin brand, is launching a new TV ad featuring a boar this evening, as part of a £2 million marketing spend.


David Beckham's Haig Club whisky to open pop-up bar and retail store for Christmas

Published:  12 December, 2014



David Beckham's Haig Club whisky is opening up a pop-up bar in Manchester and its own dedicated retail store in London during the build up to Christmas.



Johnnie Walker Scotch whisky launches Never Drink and Drive campaign

Published:  04 December, 2014

Johnnie Walker is giving away 30,000 kilometres of free journeys home in the UK over Christmas through Uber taxi service, as part of its responsible drinking programme.


Scotch Whisky Association confirms Pernod chief Pierre Pringuet as new chairman

Published:  02 December, 2014

Pernod Ricard's chief executive Pierre Pringuet is the new chairman of the Scotch Whisky Association.


P Diddy looks to grow wine and spirits business

Published:  21 November, 2014

Famed rapper and businessman Sean 'Diddy' Combs has recently grown his partnership with Diageo to include De León tequila as well as Ciroc vodka, and has plans to further boost the portfolio.


Dia Simms, the woman behind P Diddy's drinks ventures, on why their spirits mean business

Published:  21 November, 2014

Starting off as Sean 'Diddy' Combs personal chief of staff, Dia Simms is now the executive vice president of Ciroc Vodka & Innovations, at the newly-formed Combs Wine & Spirits.Gemma McKenna catches up with Simms and finds out what the pair have planned for the expansion of the drinks empire.


Diageo's bet on Don Julio Tequila applauded by analysts

Published:  10 November, 2014

Last week Diageo announced it agreed to acquire Don Julio Tequila in exchange for its Bushmills Irish whiskey brand with Jose Cuervo in a move that has been widely applauded by analysts.


Diageo agrees to sell Bushmills whiskey as part of Tequila Don Julio deal

Published:  03 November, 2014

Diageo has agreed a deal with Jose Cuervo that would see it acquire Tequila Don Julio in exchange for its Bushmills Irish whiskey.


Diageo launches on-trade winter spirits campaign

Published:  28 October, 2014

Diageo is looking to help bartenders cash in on the 39% sales increase spirits enjoy in wintertime with a new campaign based on 'inspiring serves'.


Lock Stock's Guy Ritchie links up with David Beckham to make Haig whisky TV advert

Published:  17 October, 2014

Guy Ritchie, the UK film director behind Lock Stock and Two Smoking Barrels director and the recent Sherlock Holmes film series, has linked up with David Beckham to make the first TV advert for his new Haig Club whisky.


Diageo Q1 sales down, but hopes for full year growth

Published:  16 October, 2014

Spirits giant Diageo's first quarter organic net sales were down 1.5% thanks to weak emerging markets, the firm has said.


Diageo's Parrot Bay rum ad 'appeals to children' says ASA

Published:  15 October, 2014

Diageo's latest TV ad for rum brand Parrot Bay has fallen foul of the Advertising Standards Authority (ASA), which deemed it to be irresponsible as it appealed to children and breached the code. The advert must not appear again in its current form.


David Beckham officially launches new Haig Club whisky globally

Published:  06 October, 2014

David Beckham officially launched Haig Club Scotch whisky today, which is produced by Diageo in partnership with the world famous footballer and British talent agent Simon Fuller.


Codorníu Raventós appoints senior Percy Fox exec to head UK business

Published:  03 October, 2014

John Hearn, global commercial director for Diageo's wine arm Percy Fox, is to become the new managing director of Codorníu Raventós in the UK.


Diageo's Justerini & Brooks appoints Cellina Chan to head Hong Kong office

Published:  25 September, 2014

Justerini & Brooks has appointed Cellina Chan as its new head of sales in Hong Kong with a view to growing its international client base.


Diageo's Smirnoff vodka launches £15m campaign

Published:  23 September, 2014

Smirnoff vodka has launched a £15 million marketing campaign - including TV advertising - in order to grow the category and make it more accessible.


Johnnie Walker Scotch whisky boosts golf ties ahead of Ryder Cup

Published:  18 September, 2014

Johnnie Walker Scotch whisky is boosting its golf ties ahead of next week's Ryder Cup by building a mini golf course at Gleneagles for fans to play.


An independent Scotland is bad news for Scotch whisky in short-term, says Rabobank

Published:  17 September, 2014

An independent Scotland will have a negative impact on the Scotch whisky industry in the short term, says a new report from Rabobank.


On-trade hit by decline in spirits sales across all venues

Published:  17 September, 2014

Declining year-on-year spirits sales in the on-trade will have brand owners hoping for a substantial pick up in the last few months of the year leading up to Christmas.


Diageo faces shareholder protests over executive bonuses at AGM

Published:  16 September, 2014

Diageo chiefs are bracing themselves for a tough ride at this Thursday's annual company meeting over a row with some investors over the levels of boardroom pay.


Pernod Ricard UK chief to be new WSTA chair

Published:  11 September, 2014

Pernod Ricard UK's managing director Denis O'Flynn has been selected as the new chairman of the Wine & Spirit Trade Association.


Diageo looks to tech start-ups to help drive innovation with Diageo Technology Ventures

Published:  09 September, 2014

Diageo is looking to harness the power of tech start-ups with its new Diageo Technology Ventures, in the hopes of identifying growth opportunities.


Stock Spirits H1 sales hit by Polish duty hikes

Published:  28 August, 2014

Stock Spirits saw revenues fall by 10% to €137.7 million as a 15% hike in Polish excise duty hit consumption levels in the six months to June 30.


Diageo 'disappointed' over Portman Group decision on Mix It Up Tonight promotion

Published:  21 August, 2014

Diageo has said it is 'disappointed' over a decision that its Mix it Up Tonight counter-top display unit breached marketing rules by encouraging irresponsible impulse purchases.



Diageo names Charles Joly World's Best Bartender

Published:  05 August, 2014

Diageo's sixth annual global world's best bartender competition came to a close last week with Charles Joly from the US beating 47 other mixologists in a week long series of challenges held across London.


The Week That Was: top news, Q&As and opinion on

Published:  01 August, 2014

In case you missed some of the headlines this week on, we have done a review of the top online news, financial news for the drinks trade, Q&As, and opinion stories.


Your chance to see Jude Law put on his dancing shoes for new Johnnie Walker Blue film

Published:  01 August, 2014

Last month we gave you a sneak preview of British heart throb Jude Law's new new short film promoting Johnnie Walker Blue Label and now here is the real thing in all its glory.


Diageo to capture savings in 2015 from job cuts made this year

Published:  31 July, 2014

Diageo's ongoing restructure - aimed at cutting costs by £200 million by the end of 2017 - is likely to see a savings of  £15 to £20 million based on this year's restructure in each region through staff and corporate costs.


Diageo results: sales and profits slide but western Europe stabilises

Published:  31 July, 2014

Diageo released is year-end financial results ending on 30 June 2014 and show that net sales declined and operating profits took a big hit for the 2014 fiscal year.


Mixologists gather in the UK to battle it out for Diageo's World Class crown

Published:  28 July, 2014

The world's best mixologist will be unveiled this week as 47 of the very best cocktail shakers and makers gather in the UK for the sixth annual Diageo Reserve World Class global final 2014.


Chinese crackdown on gifting expected to hit Diageo's full year results

Published:  28 July, 2014

The crackdown in China on luxury products and gifting continues to hit major drinks players with Diageo expected to announce a further drop in sales in the country in its full year results this week including another hit on its premium baijiu brand, Shui Jing Fang.


Diageo's Captain Morgan advert once again banned by the ASA

Published:  23 July, 2014

Diageo, for the second time this year, has had a Captain Morgan advert banned by the Advetising Standards Authority (ASA) for a Facebook adve which stated that alcohol could combat boredom.


David Beckham's Haig Club whisky goes on sale in Selfridges

Published:  14 July, 2014

David Beckham's exclusive new whisky, Haig Club, that he has developed with Diageo, is now exclusively on sale at Selfridges in London until the end of July before being rolled out to wider distribution.


Calling all drinks businesses: share your Responsibility Deal successes

Published:  10 July, 2014

Following this week's public backing of the drinks industry by the government for the work it has done to comply with the Responsibility Deal, Harpers is now giving drinks businesses the chance to share and publicise the efforts they have made.


Tanqueray No Ten gin launches new bottle and rooftop pop up bar

Published:  10 July, 2014

Tanqueray No Ten is celebrating its new art deco bottle design with a rooftop pop-up bar in central London.


Jude Law to star in new short film for Johnnie Walker Blue Label

Published:  01 July, 2014

British film star, Jude Law, is to appear in a special short film to promote Johnnie Walker Blue Label, the blended Scotch whisky, called 'The Gentleman's Wager'.


Tough fiscal year end closes for drinks industry's biggest players

Published:  26 June, 2014

There won't be many corks popping across the drinks industry this week as the summer marks what has been tough fiscal year for the sector dominated by a slowdown in growth in China.


Diageo launches special edition Tanqueray Old Tom gin

Published:  23 June, 2014

Diageo has launched limited edition Tanqueray Old Tom gin, drawing on an original recipe from its founder and bridging the gap between malty Dutch genevers and London Dry gins.


Golfer Colin Montgomerie launches special Ryder Cup Johnnie Walker Blue Label whisky

Published:  11 June, 2014

Golfing legend Colin Montgomerie has joined forces with Johnnie Walker Blue Label to celebrate the return of The Ryder Cup to Scotland after a 41-year absence with a limited edition whisky.


Asia offers better time for major spirits brands says Rabobank

Published:  06 June, 2014

Asia could offer major spirits brands the chance to drive up prices and margins as the market opens up to premium established brands  through acquistions and mergers, according to Rabobank's latest spirits report. 


Comic Relief to stop investing in alcohol companies following independent review

Published:  29 May, 2014

Comic Relief has taken the decision to stop investing fundraising money in alcoholic drinks companies in a move that could lose the charity £1 million a year.


Blossom Hill launches fruitier wines with Sun-Kissed red and white

Published:  14 May, 2014

Blossom Hill has launched two fruitier style wines - Sun-Kissed red and white - after finding that almost half of its consumers wanted wines with a lighter, fruitier taste.


Diageo to sell Whyte and Mackay to Alliance Global Group for £430m

Published:  12 May, 2014

Emperador Inc, part of the Philippines Alliance Global Group, confirmed today it has agreed to purchase Whyte & Mackay from United Spirits for £40 million.


Diageo in talks to sell Whyte & Mackay to Alliance Global Group

Published:  06 May, 2014

Diageo is reportedly in advanced talks with Alliance Global Group as a possible purchaser of the Whyte & Mackay spirits business, according to the financial press.


The week that was: top news, Q&As and opinion on

Published:  25 April, 2014

In case you missed some of the headlines this week (and a bit of last week due to the long weekend) on, we have done a review of the top online news, Q&As, and opinion stories.


Tanqueray's master distiller not impressed by new craft gins

Published:  24 April, 2014

Tom Nichol, Tanqueray's master distiller, is unimpressed with the raft of new gins from craft distillers being launched onto the market.


Blossom Hill gets new packaging in £2.1m campaign

Published:  22 April, 2014

Blossom Hill has revamped its packaging - backed by a £2.1 million marketing campaign - to encourage consumers to shop across the brand.


Future of global rum category up for debate

Published:  17 April, 2014

Two of the leading personalities within the spirits industry will openly debate the future of the global rum category in London next month for the latest annual Distillers Debate organised by the Worshipful Company of Distillers.


Rémy Cointreau warns profits may slump by 40%

Published:  17 April, 2014

Rémy Cointreau has warned that full year profits may plummet by 35 to 40%, thanks to a fall in Chinese sales.


Diageo blames political instability as growth stalls

Published:  17 April, 2014

Diageo's interim results show only 0.3% growth over the last nine months, with organic net sales down 7.4%  to Q3.


Diageo increases bid to close United Spirits deal

Published:  15 April, 2014

Diageo, which already owns 28.8% of India's United Spirits, has made a $1.9 billion bid to acquire an additional 26% share of the company.


David Beckham gets behind new Diageo Scotch whisky

Published:  08 April, 2014

Diageo is launching a new Scotch whisky called Haig Club, in partnership with footballing great David Beckham and music mogul Simon Fuller.


Brown-Forman may acquire Whyte & Mackay, not Rémy Cointreau

Published:  08 April, 2014

Last week Rémy Cointreau' stocks spiked on speculation that Brown-Forman was a possible interested buyer, however reports have surfaced that Brown-Forman is a possible bidder for the Whyte & Mackay business which is currently up for sale.


Diageo shakes up global management team

Published:  31 March, 2014

Diageo's chief executive Ivan Menezes has made changes to the company's global management team with a major focus on emerging markets.


Tennessee whiskey repeal bill shot down - for now

Published:  27 March, 2014

The proposed bill challenging the definition of Tennessee whiskey was temporarily laid to rest earlier this week as state lawmakers voted to shelve consideration of the bill until the summer.  


Battle over Tennessee Bourbon whiskey intensifies

Published:  20 March, 2014

Both Diaego and Brown-Forman have made headlines in recent days over a battle that is brewing in the south of the US over what exactly is the appropriate definition of Tennessee Bourbon whiskey.


Key beer sponsors pull out of US St Patrick's Day celebrations over gay ban

Published:  17 March, 2014

Guinness, Sam Adam's Boston Beer Company and Heineken have all pulled their sponsorships of the New York City and Boston St. Patrick's Day parade because organisers excluded gay and lesbians groups from participating in the events.


Indie rock band the 1975 to headline Bushmills gig

Published:  11 March, 2014

Irish whiskey brand Bushmills' third annual Bushmills Live gig will be headlined by up and coming indie rock band the 1975.


?Diageo appoints exclusive national broker for Canada

Published:  04 March, 2014

Wirtz Beverage Group is to become Diageo's exclusive national broker in Canada, after signing an agreement last week.


Scotch whisky industry seeks clarity over independence

Published:  27 February, 2014

The Scotch whisky industry is asking for clarity from both the UK and Scottish governments ahead of the independence referendum on what it would mean for business.


Diageo slapped on wrist by ASA over Captain Morgan ad

Published:  26 February, 2014

Diageo has been rapped on the knuckles for its Captain Morgan ad which "links alcohol with daring and toughness".


Diageo warns of the dangers of any UK departure from the EU

Published:  20 February, 2014

Diageo has fired a warning shot against any possible British departure from the European Union and the risks it would have on not only its business but the future of key markets such as the Scottish whisky industry. This could be exacerbated further if Scotland chooses to become independent later in the year.


Whyte & Mackay could sell for as high as £450m next week

Published:  13 February, 2014

Rothschild, Rabobank and Standard Chartered are the investment banks that have been formally appointed to run the sale of Whyte & Mackay by Diageo, which is set to begin next week and could sell for as much £450m.


'Status quo' is ordered for Diageo and United Spirits deal

Published:  12 February, 2014

The Indian Supreme Court has ordered the acquisition deal between Diageo and United Spirits to maintain 'status quo' until April when the matter can heard at length in a court of law.


Q&A on luxury vodka CÎROC's growth and plans for UK

Published:  28 January, 2014

Luxury vodka CÎROC's master distiller, Jean-Sebastien Robicquet and head of Diageo Reserve Brands GB, Nick Temperley, talk to Harpers about creating the brand and its opportunities in the UK market.


Brown-Forman: the next big deal?

Published:  27 January, 2014

Mergers and acquisitions are the name of the game at the moment in the spirits world and whiskey brands are taking centre stage.


Rolling update: Key drinks figures tell MPs about the damage duty increases have on UK businesses

Published:  16 January, 2014

Leading figures from across the UK wine and spirits industry joined the trade lobby that took the Call Time On Duty campaign to MPs at the House of Commons last night.


Over 77,000 fake Smirnoff Vodka bottles to be destroyed

Published:  07 January, 2014

Singapore Customs has handed over 77,850 counterfeit Smirnoff vodka bottles to brand owner, Diageo. The authorities first discovered the shipment in June 2013 and have only now released them to be destroyed. 


Irish on and off-trade warned to look out for fake Smirnoff bottles

Published:  19 December, 2013

Bar and off-licence owners in Ireland have been urged to check Smirnoff vodka bottles following the seizure of a number of fakes. 


Former SMWS brand ambassador to join Diageo's Mortlach team

Published:  18 December, 2013

Diageo has appointed Scotch Malt Whisky Society global ambassador Georgie Bell as its global brand ambassador for single malt Scotch Mortlach.


Bulleit bucks the trend and increases ABV of its UK whiskey

Published:  13 December, 2013

News this week that Diageo's Bulleit Bourbon would be changing its UK recipe and introducing a higher ABV is counter to what US bourbon and whiskey brands tend to do in the UK market.


?Diageo to sponsor free travel on NYE

Published:  12 December, 2013

Diageo is to sponsor free travel on New Year's Eve in London for the third year running. The company will also partner Lothian Buses in Edinburgh for the second year.


Diageo hopes to prop up United Spirits deal by selling "bulk" of Whyte & Mackay

Published:  25 November, 2013

Diageo is offering to sell off a "bulk" of its Whyte & Mackay whisky brands in order to address concerns the Office of Fair Trade (OFT) has had over competition issues in the British whisky market.


Paris-inspired Grand Marnier limited edition bottle launched for Christmas

Published:  18 November, 2013

Diageo has launched a limited edition bottle for its Cognac and orange liqueur Grand Marnier based on the designs of the famous Parisien architect, Georges-Eugène Haussmann.


Baileys launches Christmas campaign

Published:  14 November, 2013

Diageo's cream liqueur brand Baileys is to take to the TV with its first Christmas advert in five years.  The theme is a "contemporary twist on Tchaikovsky's The Nutcracker ballet" and it was choreographed by Black Swan choreographer Benjamin Millepied.


World Class Bartender competition comes to TV

Published:  13 November, 2013

Diageo's 2013 World Class bartender competition has been made into a four-part TV series, set to air this month.  


Pernod Ricard and Diageo report mixed figures for first quarter performance

Published:  24 October, 2013

First quarter results issued this week have revealed mixed fortunes for the sector's major drinks companies with Pernod Ricard posting an organic net sales loss of 1%, whilst Diageo returned an organic net sales growth of 3.1%.


Diageo revamps key brand campaigns for Christmas

Published:  14 October, 2013

Diageo will be investing heavily in new media campaigns for its key brands Baileys, Smirnoff and Johnnie Walker Red Label for the upcoming festive period.


Diageo investors in protest vote over "excessive" executive pay outs

Published:  16 September, 2013

Shareholders and investors in the drinks giant, Diageo, are to vote later this week on what they claim is an "excessive" level of payout for former chief executive, Paul Walsh.


Diageo lines up new global brand director for Smirnoff

Published:  10 September, 2013

Diageo has appointed Matt Bruhn global brand director for Smirnoff, with effect from 1 October, reporting to David Gates, head of premium...


Enter Story Headline

Published:  05 September, 2013

Diageo reveals its 2013 Special Releases collection

Published:  05 September, 2013

Diageo has revealed the 10 single malt whiskies that will make up its annual limited edition Special Releases for this year.  


Diageo launches Smirnoff Gold vodka with £4.5m campaign

Published:  19 August, 2013

Diageo is adding a bit of affordable bling to the UK vodka category with the launch of Smirnoff Gold, backed by a £4.5-million marketing campaign.


Q&A: Diageo's Walter Celli Junior on its World Class competition

Published:  23 July, 2013

Diageo launched its World Class bartender competition in 2009. In its first year, the programme reached around 4,000 bartenders.


Diageo strengthens ties with Shuijingfang baijiu

Published:  23 July, 2013

Diageo is to acquire the remaining 47% of baijiu brand Shuijingfang's major shareholder for £223 million.


Diageo launches online responsible drinking campaign

Published:  15 July, 2013

Diageo has launched an online campaign to remind young people that excessive drinking can lead to "shame and embarrassment".


Diageo crowns World Class Bartender competition winner

Published:  10 July, 2013

David Rios from The Jigger Cocktail bar in Bilbao, Spain, has won Diageo's World Class bartender competition.


Diageo appoints Syl Saller as chief marketing officer

Published:  06 June, 2013

Diageo has appointed its long-standing innovation director, Syl Saller, as its global chief marketing officer.


Diageo launches counter top spirits unit for impulse sector

Published:  03 June, 2013

Diageo is launching a new counter top unit for the impulse sector to help drive sales of 20cl miniatures of its major spirits brands.


Bristol bartender wins chance to create spirit with Diageo

Published:  28 May, 2013

A Bristol bartender has won Diageo's Show Your Spirit competition and will see her brand go into production.




Diageo launches commemorative tequila

Published:  14 May, 2013

Diageo has launched Tequila Don Julio 1942, which will be available in high-end bars, restaurants and spirits retailers in the UK through Coe Vintners, and has an rrp of £115.


Diageo chief executive to step down

Published:  08 May, 2013

Diageo chief executive Paul Walsh has announced he is to retire from the company and will be replaced by Ivan Menezes from July 1, 2013.


Diageo bartender competition takes to the skies

Published:  26 April, 2013

Diageo's bartender competition World Class is to take to the skies for the UK final - the company has partnered British Airways and the final of the competition will take place on a return flight from London to New York.


Blossom Hill to be sold in 50cl bottles

Published:  09 April, 2013

Percy Fox is gearing up to launch 50cl bottles of the best-selling varieties of Blossom Hill as it looks to broaden the...


Smirnoff vodka launches TV ad campaign

Published:  08 April, 2013

Smirnoff will return to our TV screens this month with the second round of its Nocturnal Awakening ad campaign.


Diageo to build £50m Scotch whisky distillery

Published:  03 April, 2013

Diageo is to increase its Scotch whisky production with a new £50 million distillery in the Scottish Highlands. Text Diageo is to increase its Scotch whisky production with a new £50 million distillery in the Scottish Highlands.


The distillery, which will create up to 20 new jobs, will be adjacent to the company's existing distillery in Teaninich, near Alness, but will have its own name and identity.


The company also announced a major new phase of expansion to its Scotch whisky production in the Speyside area. The combined activity is a part of the £1 billion five-year investment plan launched last year.


The new Teaninch distillery will have the capacity to produce around 13 million litres of spirit per annum from 16 copper stills. An on-site bio-energy plant will also be constructed to convert co-products into green energy to power the distillery.


At the same time, Diageo also plans to invest £12 million in expanding the existing Teaninich distillery to almost double its capacity. The single malt whisky produced at the new distillery and at the expanded Teaninich distillery will be used in a range of Diageo's blended Scotch whisky brands.


The spirits giant also announced it will invest around £30 million in new production facilities in Speyside, including a project to substantially increase the capacity of the Mortlach distillery at Dufftown. This will involve the building of a new stillhouse, which will replicate the unusual partial-triple distillation process that Mortlach uses.


Another element of the investment will be the construction of a new plant at Glendullan to process co-products in an anaerobic digestion process, producing bio-gas that will be used to power the Glendullan distillery.


Diageo Scotland managing director Bryan Donaghey, said: "This announcement is a significant milestone in our £1 billion investment programme in Scotland to support the global growth of our Scotch whisky brands."



Anger as wine and spirits taxes rise

Published:  21 March, 2013

The wine and spirits industry have reacted with dismay that the Chancellor has scrapped the duty escalator for beer but...


Diageo announces plans to roll out Smirnoff Espresso vodka

Published:  18 March, 2013

Diageo has announced it will launch Espresso Smirnoff vodka from April. The flavour extension is to be available through...


Union warning as Diageo announces £100m restructure

Published:  12 March, 2013

Unite the union has warned Diageo that is must not make its UK and Irish workforces pay for business realignment in its...


Fridge-friendly bottle for Baileys

Published:  04 March, 2013

Diageo has redesigned the Baileys bottle to make it slim enough to fit inside a fridge door.

Text Diageo has redesigned the Baileys bottle to make it slim enough to fit inside a fridge door.


The new look bottle is part of a global Baileys relaunch, with its "cream with spirit" campaign supported by a £1m marketing investment.


The bottle, available from this month, has been heightened and slim-lined to "give it a more stylish and elegant profile," a Diageo spokeswoman said.


"The new feminine shape also allows it to conveniently fit inside a fridge door, increasing the brand's relevance to the modern woman's lifestyle."


The bottle was designed by brand consultancy Lewis Moberly.


Chris Lock, category marketing director, said: "It is vital that we continue to drive and shape the cream liqueur category with exciting news and innovation. The bottle relaunch offers both - giving existing and new Baileys shoppers an extra reason to purchase."


A new point of sale kit is available for the off trade.



Diageo rolls out off-trade frozen cocktail brand Parrot Bay

Published:  25 February, 2013

Diageo is rolling out its Parrot Bay 'freeze and squeeze' frozen cocktail range across Europe with the support of a £2.1 million marketing campaign.

Text Diageo is rolling out its Parrot Bay 'freeze and squeeze' frozen cocktail range across Europe with the support of a £2.1 million marketing campaign.


The range comprises three single serve ready to drink alcoholic cocktails: Berry Daiquiri, Citrus Daiquiri and Pina Colada. They are sold in a liquid pouch to be frozen at home before consumption.


Parrot Bay will be available nationwide in the UK in April, following a successful trial with Asda last year. It will be released in eight European countries backed by a £2.1m campaign, including TV advertising in the UK in July.


The move follows explosive growth of frozen alcohol cocktails in the United States, with 261% volume growth in the year to March 20 2011, according to IRI.


"The launch of Parrot Bay 'freeze and squeeze' cocktails in the UK is set to inject real excitement into the spirits market, opening up huge sales opportunities for the off-trade by offering consumers a new and exciting way to serve drinks during the ever-popular 'casual get-togethers' occasion," said Diageo GB senior innovation manager Louise Robbie.


New hire at Percy Fox as Diageo looks to build on-trade wine sales

Published:  22 February, 2013

Diageo has appointed Matt Bream as category development manager of its Percy Fox & Co wine business.


Diageo has appointed Matt Bream as category development manager of its Percy Fox & Co wine business.


Bream will work to identify opportunities and barriers that shoppers face when purchasing wine in all channels with an aim of adding value into the category.


He joins from Greene King, where he completed his 13-year stint with a role in category marketing, and will report into Percy Fox head of customer marketing Jonathan Owen.


"We are delighted to welcome Matt on board. He has a wealth of experience in the alcohol industry and specifically within the on-trade market, which will be fundamental to drive our plans for the category.


"Volume growth within the wine category remains static with most value growth the result of price inflation.


"We have spent the last 12-18 months re-assessing the market and the challenges that it faces. With Matt's help we aim to use shopper and market research to drive category growth into all channels, by working directly with our customers on a number of bespoke initiatives," Owen said.


Diageo releases "boldest" Talisker expression

Published:  20 February, 2013

Diageo has launched the first of several new expressions of Talisker.


Diageo has launched the first of several new expressions of Talisker.


Talisker Storm, described as its boldest whisky to date, has been made from rejuvenated and refill casks at different ages and is bottled at the traditional Talisker strength of 45.8% without an age statement. The rrp is £39.95.


Master blender Jim Beveridge said Talisker Storm delivered the distillery's character in "one vibrant dram."


"We sought out some great mature Talisker, enriched and mellowed by time spent in carefully rejuvenated casks, and brought that together with some very fresh distillery character preserved by maturation in refill casks," he said.


Further expressions of Talisker will be released later this year.


The full tasting notes read:

Appearance: Full gold

Nose: At first restrained yet spicy, with a hint of struck matches; fresh-clean and growing in complexity like a gathering storm to reveal a honeyed sweet maltiness with ripe red berry fruit. Eventually a little well integrated mellow smoke drifts across the scene as a wild sea turns up briny, fresh clean notes, and an oily explosion of pepper

Body: Medium

Palate: At first sweetly mellow and rich in the mouth then quickly very spicy and increasingly stormy as the Talisker heat comes through. It's as if the pure, tongue-coating sweetness joins hands with a deep nutty smokiness to embrace those spicier notes. The flavour is elegantly drawn out with a good balance between sweetness, smoke and salt, which is all the more evident when a little water is added

Finish: Clean and of medium length, warming, with a lasting, smooth aftertaste, in which late peaty burnt embers can be found


Cucumber-flavoured gin from Diageo

Published:  12 February, 2013

Diageo is to launch a cucumber-flavoured gin under the Gordon's brand.

TextDiageo is to launch a cucumber-flavoured gin under the Gordon's brand.


Gordon's Crisp Cucumber is Gordon's London Dry Gin blended with natural cucumber flavouring. The company is also to launch two premixed drinks: Gordon's & Tonic with a hint of cucumber and Gordon's & Tonic with a dash of elderflower.


The launch will be supported by a £1 million marketing campaign and the products will be available throughout the UK from March.


Nin Taank, Gordon's brand manager, Diageo GB, said: "Gin is the third largest spirit in the spirits category and is experiencing strong growth +12% in the on-trade and +5% in the off-trade. The premix cans segment is also growing rapidly at +23%, bringing in new consumers to spirits and appealing to those looking for convenient alternative formats to consume spirits on different occasions.


"As the UK's no.1 gin brand we are looking to invite consumers to enjoy gin in a new and exciting way which will drive frequency of purchase among existing gin consumers whilst attracting new younger gin consumers."


Diageo's global ambition

Published:  01 February, 2013

Diageo's UK chief Andrew Cowan tells Gemma McKenna why understanding consumers, customer partnerships and driving innovation are all vital to its success


Diageo encourages bartenders to create their own Tanqueray blend

Published:  30 January, 2013

Diageo is encouraging bartenders to add their own botanicals to its Tanqueray No Ten gin brand in order to create a unique infusion to serve with tonic.


Tanqueray Malacca makes a come back

Published:  16 January, 2013

Diageo is to bring back Tanqueray Malacca gin.

TextDiageo is to bring back Tanqueray Malacca gin.


The company first launched the gin in the early 2000s as a limited edition, and it is set to roll out a limited run of 100,000 bottles from February.


It is a blend of botanicals and spices and it stems from Charles Tanqueray's 1839 recipe, which was found in a travel journal documenting journeys from Europe to the East Indies.


Tanqueray master distiller Tom Nichol said: "Since announcing the return of Tanqueray Malacca we've witnessed real excitement among bartenders who are keen to get their hands on this unique limited edition gin. I've been asked many times over the years for this gin to be brought back by Tanqueray and I'm pleased to now be making that happen."


The official launch events hosted by Tom Nichol will take place in February in New York, San Francisco and London at secret locations.


Tanqueray Malacca will be available for sale in the US, Spain, Germany, UK, Benelux, the Nordics and Western Europe. Each of the 100,000 bottles will be individually numbered.


Captain Morgan celebrates 10 million case landmark

Published:  12 December, 2012

Diageo-owned Captain Morgan has reached a landmark 10 million cases sold, becoming only the sixth premium spirit to sell 10 million cases globally.


ROLLING UPDATE Alcohol strategy: trade polarised over new measures

Published:  28 November, 2012

The measures proposed by government under its alcohol consultation have polarised opinion within the drinks trade, with the main trade body and producers condemning minimum pricing, while some in the on-trade and smaller merchants believe it is a good idea.


Ooberstock lists Diageo and C&C Group brands

Published:  13 November, 2012

Online Amazon-style wholesaler Ooberstock has bumped up its portfolio with brands from Diageo, and UK cider company the C&C Group.


New Portman Group code sets 'gold standard' for drinks marketing

Published:  09 November, 2012

Stricter rules governing how images of under 25s are used in alcohol marketing, new guidelines on promoting lower strength drinks and closer ties with the Advertising Standards Authority are all key facets of the Portman Group's revised code of practice.


Bell's Scotch whisky aims to raise £1 million for Help for Heroes

Published:  02 November, 2012

Bell's Scotch whisky has released limited edition Help for Heroes bottles in an effort to raise £1 million for the charity.


Blavod enjoys a 23% UK sales uplift

Published:  01 November, 2012

Drinks distributor and manufacturer Blavod has grown its UK sales by 23% and has a new focus following its £1.2 million refinancing deal.


Smirnoff vodka gets £7m nightlife boost

Published:  03 October, 2012

Diageo has announced a £7 million marketing boost for its Smirnoff vodka brand.


Smirnoff launches World's Best Drinks campaign

Published:  01 October, 2012

Smirnoff has launched multimedia campaign World's Best Drinks, in a bid to inspire consumers to experience new tastes across the vodka category.


KWV joins forces with Myliko Wines in renewed UK focus

Published:  27 September, 2012

KWV is looking to re-invent itself in the UK with a new strategy centred on working through Manchester-based wine agency Myliko Wines.


£2.2m marketing campaign unveiled for Captain Morgan's Spiced

Published:  21 September, 2012

Diageo GB is investing £2.2 million in Captain Morgan's Spiced rum's biggest marketing campaign to date which will feature its first TV ad.


Blossom Hill launches £2.2m campaign on taste, not price

Published:  03 September, 2012

Blossom Hill is investing £2.2 million in its largest media campaign to date, in order to focus on taste rather than price...


Best year for Pernod Ricard since 2007/8, despite fall in UK sales

Published:  30 August, 2012

Pernod Ricard's annual results show its best growth since the financial crisis began - up 8% - although UK sales tumbled by 4%.


Emerging markets provide boost for Diageo GB

Published:  23 August, 2012

Diageo's net sales in Great Britain fell 2% in the past year as the group reduced its promotional activities, but emerging...


A UK first for Shui Jing Fang

Published:  10 August, 2012

Diageo has launched Shui Jing Fang into the UK market on the back of its strategic investment into Chinese white spirits.


Sarah Miles promoted to managing director of Diageo Wines Europe

Published:  03 August, 2012

Sarah Miles is the new managing director of Diageo Wines Europe (DWE) as it looks to freshen up its buying and marketing teams across the group.


Drinks industry welcomes falling alcohol consumption in young people

Published:  26 July, 2012

The drinks trade has welcomed NHS statistics showing alcohol consumption in young people has fallen.


Simon Thomas takes up senior SABMiller management role

Published:  05 July, 2012

Simon Thomas, the former managing director for wine at Pernod Ricard UK, has taken up a new senior role a the brewer, SABMiller.


Diageo launches Chinese spirit Shui Jing Fang in UK

Published:  05 July, 2012

Diageo has launched Shui Jing Fang into the UK market on the back of its strategic investment into Chinese white spirits.


Spotlight on Scotch whisky following Diageo's £1bn investment

Published:  08 June, 2012

Self-belief within the Scotch whisky industry hit an all-time high this week when Diageo announced it was investing £1 billion over the next five years to boost production by 30-40%.


London Cocktail Week announces new partnership for 2012

Published:  30 May, 2012

London Cocktail Week is to partner Covent Garden's Seven Dials, which will become the official hub for the event in its third year.


Diageo Reserve Brands adds to Johnnie Walker range

Published:  01 May, 2012

Diageo Reserve Brands has launched two new additions to the core global Johnnie Walker range, in order to tap into the growing consumer trend of trading up to premium whisky blends.


Drinks trade makes the Rich List

Published:  30 April, 2012

The drinks trade secured around a dozen spots in the Sunday Times' Rich List 2012, published yesterday.


Emerging markets offer big opportunities

Published:  25 April, 2012

Drinks companies that abandon or ignore business opportunities in the UK and Western Europe do so at their peril...


Convenience is king for new breed of shopper

Published:  24 April, 2012

New consumer research by Diageo GB has found 93% of shopping trips in the convenience off-trade are for "something for tonight" as opposed to a routine shop or for an event.


Diageo and Coca Cola launch £3.5m summer campaign

Published:  19 April, 2012

Diageo has teamed up with Coca Cola to celebrate the British Summer in £3.5 million off-trade campaign centred around the season's patriotic events.



Drinks producers to strengthen ad standards across Europe

Published:  16 April, 2012

Major alcoholic drinks producers have agreed to ramp up their voluntary advertising regulations in Europe.


Blossom Hill in £1.2m rosé wine push

Published:  29 March, 2012

Blossom Hill is hoping to drive the appeal of rosé to a wider audience this summer with a £1.2 million marketing campaign.


LIVE: trade reacts to minimum pricing plans

Published:  23 March, 2012

News that David Cameron plans to introduce a minimum price for alcohol of 40p per unit and outlaw the sale of multi-buy deals has provoked a strong reaction from the drinks industry.



Diageo promotes Ivan Menezes to chief operating officer

Published:  29 February, 2012

Diageo has promoted its current North America and Asia Pacific boss Ivan Menezes to chief operating officer.


Wine and spirits needs business leaders to defend action on responsible drinking

Published:  24 February, 2012

The wine and spirit industry lacks a Tim Martin or Sir Philip Green figure to argue its case in the media, it has been claimed.


Pernod Ricard's Simon Thomas new Benevolent chair

Published:  10 January, 2012

Pernod Ricard UK's deputy managing director Simon Thomas has been appointed the new chairman of the Benevolent.


EU resolves White Zinfandel row

Published:  09 January, 2012

A dispute over the use of the term White Zinfandel in the European Union has been resolved.


Sainsbury's in sensible drinking push

Published:  06 January, 2012

Sainsbury's has teamed up with Drinkaware, Diageo and Heineken to push a new responsible drinking campaign in-store.


Fake Blossom Hill alert in Scotland

Published:  21 December, 2011

Fake Blossom Hill has been found on sale in Scotland.


Scotch whisky exports at record high as new chairman announced

Published:  02 December, 2011

Scotch whisky exports reached a new high, bolstering the UK economy to the tune of £125 per second, as the Scotch Whisky Association unveiled Edrington's Ian Curle as its new chairman.


WSTA comms director appointed interim CEO

Published:  01 December, 2011

WSTA's communications director Gavin Partington has to step up to the role of interim chief executive as the hunt for Jeremy Beadles replacement continues.


Reserve Brands Group launches off-trade gifting range

Published:  28 November, 2011

Reserve Brands Group, the division of Diageo dedicated to growing the premium spirits category, has launched a range of off-trade gifting options.


Diageo GB brings Captain Morgan to Morgan's Spiced

Published:  07 April, 2011

Diageo GB, is bringing the figurehead Captain Morgan to its Morgan's Spiced brand in a bid to give the golden rum based spirit drink a unique personality.


Diageo invests a festive £1million for Gordon's gin

Published:  16 December, 2010

Diageo GB has invested £1million to keep the Gordon's gin brand top of mind with consumers during its key sales period.


Christmas push for Gordon's gin

Published:  27 October, 2009

Diageo GB is investing more than £750,000 in Gordon's in the run-up to Christmas.