Reporting to a Senior Customer Marketing Manager, the Customer Marketing Manager is responsible for the implementation of Account specific Marketing initiatives with assigned National Accounts that contribute to Directs National Account growth plan strategy.
These tailored initiatives will meet the Customers objective as well as Directs objective to increase retention, penetration and deliver profitable sales across the entire drinks portfolio. Responsible for the end to end delivery of projects through to evaluation, working closely with design, account counterparts, SCMM, NAMs to jointly deliver the Account plans against set KPI’s.
The CMM will ensure that our values are at the heart of everything we do with strong relationship building skills and creative flair that will help continue our reputation as the industry leader in Customer Marketing.
Job role: Customer Marketing Manager - 12 month FTC
Location: London
Business Unit: Conviviality Direct
Purpose:
Reporting to a Senior Customer Marketing Manager, the Customer Marketing Manager is responsible for the implementation of Account specific Marketing initiatives with assigned National Accounts that contribute to Directs National Account growth plan strategy.
These tailored initiatives will meet the Customers objective as well as Directs objective to increase retention, penetration and deliver profitable sales across the entire drinks portfolio. Responsible for the end to end delivery of projects through to evaluation, working closely with design, account counterparts, SCMM, NAMs to jointly deliver the Account plans against set KPI’s.
The CMM will ensure that our values are at the heart of everything we do with strong relationship building skills and creative flair that will help continue our reputation as the industry leader in Customer Marketing.
Core Accountabilities:
Contacts/Key relationships & Nature of Influence:
Internal:
- Sales team, National Account Executives and Sales Operations
- Design & Commercial Marketing team
- Insights team
- Events / Digital / Content / PR
- Supplier Managers & Buying
- Wider commercial team
External:
- In accounts: General Managers / Head of Operations / Buyers / Marketing / Category teams
- Suppliers
- Account 3rd party agencies
Skills/Knowledge/Experience:
Skills required
Experience/knowledge required
Professional Qualifications & Education:
ESSENTIAL:
WSET qualification
DESIRED:
- Marketing Degree
- On Trade experience
Technical/Behavioural/Personal Competencies:
- Highly creative
- Solution focused individual
- Clear demonstration of entrepreneurial spirit
- Can do approach to work and a team player
- Not scared to challenge or to speak up
- Proactive & resilient
- Full of initiative & well thought out ideas that directly impacts bottom line
- Takes great pride in their work
Values Required:
Passion: We tackle challenges and opportunities with passion and enthusiasm. Across the business we have fun whilst we do it.
Agility: We are always flexible to the needs of the business. Our people generate innovative ways of working. In return our leadership embrace new ideas and opportunities.
Team Work: We work as one team to achieve a common goal. We support our customers, our retail Franchisees and each other.
Customer Focus and Excellence: We make a difference by going the extra mile for our customers and each other
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