Insights: How can smaller producers make the most of big trade shows?

By Marilena Barbera, Reka Haros

Published: 22 March, 2016

Reka Haros of Sfriso Winery was pleased to not attend this year's Prowein because as a small producer she finds it difficult to justify the cost of attending the fair. Instead she and Marilena Barbera of Cantine Barbera share some lessons learned and how they are changing their approach to trade shows to make sure they get the best return on the time and resource investments they make for events they do attend.

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