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Campo Viejo puts unique twist on wine and dine concept

Published:  09 December, 2010

Rioja wine brand Campo Viejo is linking up with tapas restaurants to flip traditional dining on its head.

The Viva el Vino initiative will see diners being given the opportunity to choose their wine from a menu without selecting any food. The chefs will then create a meal that is designed to perfectly enhance the flavours and notes of the wine.

The new wine and dine concept will kick off in January in North East tapas chain El Coto, before heading to Pinchito Tapas in London. It will then move to Scotland in early February.

Diners will be able to choose from two menus - one which offers food matched to Campo Viejo's range of red wines and the other will pair all of the Campo Viejo varieties to dishes of the chef's choice.

Mathew Bird, head of marketing for Campo Viejo, said: "Viva el Vino is all about providing adventurous diners with the opportunity to enjoy the perfect combination of wine and food, in a fun, unique and unusual way.

"Pairing the right kind of food with the right variety of wine can completely transform people's dining experiences and the aim of our Viva el Vino campaign is to get people to sample the best of Campo Viejo's popular wines with the finest Spanish cooking."