Subscriber login Close [x]
remember me
You are not logged in.

New online club offers up to 50% off fine wines

Published:  26 October, 2010

An online club which offers members up to 50% off private fine wine sales is to launch this week.

SommelierCellar, whose buying team comprises Master Sommelier Matt Wilkin and Andrea Briccarello along with wine writer Chris Losh, will offer fine wine by the case for limited periods of time to its members.

Members will have access to new sales every week as well as advice from the buying team on food matches, tasting notes and the personalities behind the wine.  The wines, which will be sold in six-bottle cases, will be offered for up to two weeks, or until stocks sell out.

Founder Edoardo Manitto said: "I like good wine but I don't spend the weekends reading wine guides to find a good estate. I also find shopping for wine frustrating, because of the excessive selection and the high prices that do not necessarily protect you from nasty surprises. 

"Hence the idea to create SommelierCellar: a new, innovative wine experience offering the best prices for wines selected by recognised experts. 

"Our target consumers are those who enjoy fine wines and have some knowledge, but who will also appreciate guidance in order to buy with confidence; they are also looking to broaden their wine knowledge by exploring new varietals and regions."