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Berry Bros wine trading website nets £1m

Published:  11 October, 2010

Berry Bros and Rudd's new online fine wine trading platform has netted £1 million in sales since opening in August.

Berrys' Broking Exchange (BBX), allows customers to buy and sell wines which are stored under bond in Berrys' warehouse. Berrys' then pay the seller less a 10% commission.

The site, which was officially launched last week, opened for business at the end of August and has already sold almost 11,000 bottles.

The highest single case transaction was £25,000 for a three-bottle pack of 2005 Romanée-Conti from Domaine de la Romanée-Conti. Currently the most expensive listing on BBX is a case of 1978 Richebourg from Domaine Henri Jayer priced at £135,000.

Berrys' e-commerce and marketing development manager, Charlie Bennett, said: "For customers, this provides a way for them to liquidise their assets." He added that Berrys' will "vouch" for every bottle up for sale.

Customers can set their own selling price but Berrys also help customers to value their wines by setting up a free online valuation service using information from Liv-ex and Wine-Searcher.

Customers can keep in touch with all new wines listed on BBX through live Twitter feed @newBBXwines.