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Scotch Whisky Association celebrates rise in exports to France

Published:  23 June, 2010

Scotch Whisky's growing popularity in France has given rise to a celebration of the category.

The fact that more than five bottles every second are shipped to the country will be toasted at a reception in the British Ambassador's Residence in Paris, on June 23.

Over 100 trade, business and media guests will attend a 'Celebration of Scotch Whisky' hosted by Sir Peter Westmacott KCMG LVO, the British Ambassador to France.

According to the Scotch Whisky Association, a 12% rise in exports in 2009 confirmed France as Scotch Whisky's largest market by volume, with the equivalent of 179m bottles shipped.

Ahead of the reception , the Scotch Whisky Association is holding a seminar for the European
drinks trade explaining the impact of the new Scotch Whisky regulations on the legal
protection and international marketing of Scotch Whisky.

The new law protects the authenticity of Scotch Whisky from copycat products and ensures consumers always receive clear information on labels about what they are buying.

Gavin Hewitt, chief executive of The Scotch Whisky Association, said: "Scotch Whisky's continued success in France is a Scottish export success story, with French consumers appreciating the authenticity, flavour and heritage of our brands.