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Mondavi wines to sponsor English Heritage concerts

Published:  10 June, 2010

Robert Mondavi, the Californian wine, has been unveiled as the official wine sponsor of this year's English Heritage Picnic Concerts.

The English Heritage Picnic Concerts are a series of outdoor summer events held in the surroundings of English National Heritage houses in London, Cheshire and Cambridgeshire and attract about 120,000 people each year.

The concerts run from June through to August and Robert Mondavi brands will be the exclusive wines sold on site.

Clare Giffiths, vice president of consumer marketing at Constellation Europe, said: "Robert Mondavi wine has long been recognised as a supporter of the arts and cultural events, not least through the staging of the Summer Concert Series at the Mondavi winery in Napa (California).

"This sponsorship gives us an opportunity to bring the brand to life for a UK audience - what better way to enjoy great music than with a glass of delicious Californian wine in hand."