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Online sales dip for beer, wine, spirits

Published:  22 September, 2009

Online sales of beers, wine and spirits shared a slump with lingerie and clothing according to the latest figures.

Online sales of beers, wine and spirits shared a slump with lingerie and clothing according to the latest figures.

The IMRG Capgemini e-Retail Shopping Index reveals that despite e-commerce consumers spending £500 million online to £3.8 million when compared to last year, Internet stores saw an overall 10% sales dip with beers, wine and spirits among the casualties.  

Mike Petevinos, head of consulting for retail at Capgemini UK, said the overall improvement in spending had exceeded their forecasts of 12% growth in the second half of this year.

He said: "The key drivers of this growth are clothing, accessories and electricals. Consumers continue to see the benefits of greater choice, price competitiveness and convenience from buying online in these sectors.

"It is no coincidence that in these sectors retailers are making the greatest strides to improve their online offer, with improved visuals, enhanced product information, more convenient delivery and return models and an increasing use of web 2.0 techniques."

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