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InterContinental Brands Ltd appoints new managing director

Published:  06 May, 2009

John Mills senior vice president of European sales at Constellation Europe has been appointed as new managing director at InterContinental Brands Ltd.

Mills has been with Constellation Europe for 16 years and played a pivotal role in the successful development of the company, previously he was senior vice president in off-trade sales for the company and prior to that managing director of Gaymer Cider Company.


InterContinental Brands is a fast growing independent company founded in 1990, by John Hibberd and Paul Burton, today ICB trades with all of the UK's major supermarket chains, specialist off-licence groups and independent retailers and manufacturers.


Joint founder of ICB Paul Burton said: " This is a major appointment and very much in line with our strategy and vision for the company.

"A senior figure in the company, John has the energy, high level expertise, leadership qualities and focus that will most assist us in driving our business to the next level."


John Mills said: "ICB is a vibrant and exciting independent owned company that has seen sustained success but has not yet attained its full potential.


"It has a refreshingly creative, incisive and entrepreneurial culture, a close relationship to customers, a wide product portfolio and a great track record of innovation and investment in new product development.


"These are all things that excite me and I'm really delighted to be making this move and looking forward to launching new brands, developing new channels and driving ICB forward."


ICB distributes over 50 top class brands including Vodkat Classic Schnapps, St Helier, The Italian Job and Zamaretto.

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