UK distributor clinches port deal Claire Hu wine

Published: 09 February, 2009

One of the UK's leading importers of independent wine, beers and spirits has been appointed to distribute Delaforce's range of port.

PLB Group Ltd. will assume responsibility for Delaforce's entire portfolio of premium port wines and focus on targeting the on-trade and independent retail sectors.

Delaforce's core range of ports - including His Eminence's Choice 10 year-old Tawny - was recently repackaged to reflect the brand's heritage.

PLB Group's Brand manager, Adam Wyartt, says that the move demonstrates the diversification of its portfolio.

"Delaforce is a quintessentially 'English' brand of long standing and great quality. Our job will be to communicate its heritage and excellence to the trade in order to take the brand to a leading position in the specialist sector."

Established by George Henry Delaforce in 1868, Delaforce Port is owned by The Royal Oporto Group, which has several large Quintas comprising over 750 hectares of premium vineyards in the Upper Douro valley in Portugal.

PLB began importing wines 26 years ago and has grown to become one of the UK's largest suppliers to the multiple trade.

Its producer base covers Europe, the Americas, Australasia and South Africa.

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