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Shepherd Neame scores Asian themed offer with Asda

Published:  31 October, 2008

Shepherd Neame's Asian Collection, which includes Kingfisher Beer, Sun Lik Beer and Asahi Beer, is part of an exclusive offer with the 330 Asda Stores, UK wide.
Source: Shepherd Neame

Source: Shepherd Neame

Shepherd Neame's Asian Collection, which includes Kingfisher Beer, Sun Lik Beer and Asahi Beer, is part of an exclusive offer with the 330 Asda Stores, UK wide.

All three beers are a perfect accompaniment to Asian food! The exclusive offer is composed of:

1) The ASDA Indian Meal for two - Usual Asda retail price is £6.48

2) The Asian Collection - Usual Asda retail price is: £6.98.

When the customers purchase the Asda Indian meal for two and the Asian collection, together, the combined price is £9.00, saving the customer £4.46.

Jill Wilson, Asda Beer Buyer, said: "The Asian Collection offer is a new and exclusive pack to Asda within Grocery - that presents fantastic synergy with our Curry Meal Deals.

"The shipper unit and overall presentation of the deal creates real theatre outside of the normal BWS area, increasing penetration and providing an offer to our customers that is real value, responsible, and exciting."

Andy Pinnock, Head of Take Home Sales, of Shepherd Neame said: "Linking great beers with great food is exactly what we should be doing as an industry as it promotes responsible drinking. The offer in Asda is first class and hopefully will act as a platform for future innovation and opportunities with cross category links."

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