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Smirnoff is world's top wine and spirits brand

Published:  23 July, 2008

Smirnoff has topped the list for the best 100 wine and spirits brands in the world.

Compiled by Intangible Business, the report called 'The Power 100: The World's Most Valuable Wine and Spirits Brands 2008' evaluates over 10,000 brands.

The league table assesses both the financial contribution of each brand alongside their strength in the eyes of the consumer.

Stuart Whitwell, joint managing director of Intangible Business, said: "2008 will see two major battles for supremacy. The first will be a Smirnoff vs Johnnie Walker battle within Diageo and the second will be industry-wide.

"Pernod Ricard's acquisition of Absolut, forces the other major players, Beam Global, Bacardi, Brown Forman and LVMH, to react. Further consolidation and acquisitions are inevitable - watch this space."

Top 10 2008


2.)Johnnie Walker





7.)Jack Daniels

8.)Chivas Regal