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50% growth for Fairtrade wine in the UK

Published:  23 July, 2008

Despite sales of Fairtrade wine increasing by 51% in value to 19 million (AC Nielsen August 2007) and 47% in volume to 3.5m litres in 2007, the Fairtrade Foundation has claimed change is not happening quickly enough.

It believes it is critical to increase its momentum in 2008 and encourage consumers to purchase Fairtrade products more regularly than they are doing.

Overall retail sales of Fairtrade products are estimated to have hit 493m, an 81% increase on 2006 sales of 273m.

Harriet Lamb, executive director of the Fairtrade Foundation was pleased with the figures but added: "The pace of change must quicken. The scale and level of poverty worldwide demands that we all urgently play our part to scale up Fairtrade. That means more companies offering more Fairtrade products and the public putting those Fairtrade goods in their shopping baskets."