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Record number of visitors attend WoSA

Published:  23 July, 2008

UK: Record numbers of visitors attended Wines of South Africa's (WoSA) Mega tasting on October 8-9.

Around 1000 visitors attended the event at London's Earls' Court - an overall visitor increase of 83% on the 2006 London generic tasting.

Overseas visitor figures increased by 200% on the previous Mega tasting, with 142 visitors travelling from European markets, in particular Holland, Sweden and Germany.

250 South African producers exhibited at the venue.

WoSA also attracted more than 400 attendees on the evening of Oct 8, which was opened up to the public for the first time.

Jo Mason, UK market manager, said: "The consumer evening was a trial for us, but feedback from exhibitors was that it was very useful, particularly from those companies that have wines with good retail distribution."