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Indian wine market to hit 9m by 2010

Published:  23 July, 2008

INDIA: Winemakers urged to improve quality of wine to capitalise on the growing wine industry

Nearly 80% of the demand for wine centres in the major cities - New Delhi, Mumbai, Chennai, Kolkata, Pune and Bangalore.

Geographically, 41% of consumption takes place in western India compared to 29% in the north of India.

Around 63% of the volume sales of wine are through off-trade channel in five-star hotels, pubs and bar-restaurants.

Assocham warned the Indian wine industry to concentrate on developing the quality of wine rather than concentrating on quantity.

"Going for cheap bulk wine is great for the short term, but leads to serious problems for the middle and long term. So, growers should concentrate on producing less, but higher quality grapes.

"As long as quality is improved every year, then the quantity will take care of itself," the report said, adding that a strong brand is also very important.