France versus Italy: why the French are winning the aperitif game

By Nate Brown

Published: 01 March, 2019

This year marks 100 years since the birth of the new king of the cocktail world. Named after a thirsty Count who requested gin rather than soda water to be added to his favourite tipple, the negroni has played the long game, delighting drinkers with simple balance of Campari, sweet Italian vermouth, and of course, the juniper-based spirit. Today, it is number one cocktail served with gin – even more popular than the martini.

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